Executive Director, Enterprise Channel Strategy & Commerce

Description

The Senior Director will be responsible for leading the brand's efforts to define, build, rollout and monetize our online properties. This role will lead technology innovation, strategy, and implementation to create best in class online experiences that drive online conversion and support the brand's mission of delivering high touch service.

Critical to the success will be the ability to partner with cross functional teams including ELC Online Production, DTIG, Global Consumer Marketing, regional Online leads and vendor partners.

This person will oversee multiple projects simultaneously, identify the right solution to deliver projects based on business needs, manage prioritization and solve for potential risks and conflicts as they arise.

Key Responsibilities

⁃ Lead online production for the brand and own the vision for the site experience and innovation to drive online conversion and high touch service

⁃ Create and maintain the brand's Online digital roadmap of new site features, define strategic initiatives, and prioritization

⁃ Oversee global production budget and negotiate and manage vendor contracts

⁃ Develop and maintain strong relationships with the multiple internal stakeholders and vendors involved in new feature/technology launches and bring together the relevant parties to ensure alignment and timely rollout

⁃ Manage two direct reports and develop and grow junior members on the team

⁃ Lead multiple simultaneous projects, agency resources, project status, troubleshoot obstacles, and provide outstanding communication to all stakeholders Digital Production & Innovation

⁃ Oversee the development of new features from start to finish including UX/UI, creative development, technical requirements and build

⁃ Scale new features, platform enhancements, and technology globally and ensure cost effective and timely rollout

⁃ Identify new technology opportunities that support brand initiatives including personalization & high touch service and that drive business results

⁃ Act as lead for ELC Online Production. Provide strategic input for new features, generic UX, build requirements, and brand prioritization

⁃ Identify opportunities for the brand to be the pilot brand. Oversee pilot implementation. Develop business recommendations and optimizations based on learnings and scale solutions globally

⁃ Lead strategy, implementation, and rollout for Virtual Try On and other high touch technologies. Partner with Global Retail Experience team to ensure an omni⁃consumer journey

⁃ Leverage expertise in online tools to identify ways to use existing products to solve new business challenges where appropriate Consumer Experience and User Testing

⁃ Define user testing approach and strategy to enhance the online experience

⁃ Leverage data driven insights to develop and maintain a global consumer journey that is up to date with the current marketplace and consumer expectations

⁃ Lead the strategy to continuously optimize site UX with a focus on mobile, product discovery, product detail pages, and checkout to drive conversion. Be a leader in recommending best practices to optimize the brand's website and online experiences

⁃ Be the ultimate user advocate by assessing pain points, identifying opportunities, and developing solutions that improve the overall user experience across all digital platforms.

⁃ Drive brainstorming around approaches to create sophisticated and engaging user experiences

⁃ Stay abreast of consumer & trends, emerging technology, competitors' innovation, industry news and audience research

Qualifications

⁃ Deep understanding of eCommerce and mobile design and development as well as best in class solutions

⁃ 10+ years of experience and expertise in digital production, project management, etc.

⁃ Proven experience managing teams in mid⁃to⁃large scale, complicated projects.

⁃ Ability to compile and evaluate research needs, analyze results and translate into action

⁃ Strong team collaboration and facilitation skills.

⁃ Proven track record of managing cross platform website projects (desktop, tablet, mobile, apps) with large groups of distributed stakeholders and project team members.

⁃ Well⁃honed verbal, written, and presentation communication skills.

⁃ Demonstrated experience leading and/or observing user research and usability testing and in translating results into design decisions.

⁃ Strong knowledge of all phases of web development from concept to information architecture to design, development, and QA

⁃ An ability to effectively communicate, collaborate and influence across groups

⁃ Pro⁃active problem⁃solving abilities

⁃ Ability to prioritize and manage multiple projects simultaneously in a fast⁃paced environment