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Product Strategist, Consultant - Self Funded & Buy-Ups

Blue Shield of California

Woodland Hills, CA · Posted September 18, 2026

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Blue Shield of California has filed 8 layoff notices in the last twelve months, covering 60 workers, most recently August 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings

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About the job

Your Role

The Product Strategy team develops & drives product strategy for the different lines of business. The Product Strategist, Consultant Self-Funded & Buy-Ups will support the self-funded line of business translating market insights, business objectives, client needs, and regulatory requirements into actionable product strategies. This role will support competitive insights, product roadmaps, and strategic recommendations that drive growth, retention, and profitability.

The Product Strategist, Consultant will report to the Director, Self Funded & Buy-Ups.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

Strategic Support and Planning

Support the development, maintenance, roadmap development, and prioritization for assigned lines of business

Translate strategic direction into actionable initiatives, business requirements, and implementation plans

Identify opportunities to improve growth, retention, and profitability

Evaluate market trends, emerging client needs, competitive activity, and regulatory developments to inform strategic recommendations

Recommend product enhancements, modifications, new offerings, or product exits

Establish success metrics and monitor performance against strategic objectives

Present product recommendations, business cases, tradeoffs, and risks to senior leadership

Prepare strategic initiatives for implementation and support post-launch monitoring by ensuring accurate product information across systems, filings, communications, and operational processes while identifying and addressing performance or implementation issues

Competitive Intelligence and Market Analysis

Lead market assessments and competitive research efforts for assigned portfolios

Evaluate competitor products, pricing strategies, networks, benefit offerings, and market positioning

Identify emerging trends, market opportunities, customer demands, and industry disruptions

Conduct scenario planning and assess impacts of competitive and market changes

Develop strategic recommendations and business cases supported by market insights and performance data

Present competitive intelligence findings and implications to leadership and stakeholders

Operational and Issue Management

Identify and help resolve operational issues through cross departmental collaboration

Own risk and issue resolution management, including cross-functional meetings, risk mitigation and corrective action plans, and status reporting

Coordinate across teams to drive timely resolution and escalate risks as needed

Identify and support development of processes and controls to prevent recurring issues

Your Knowledge and Experience

Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree in business (MBA), public health (MPH), or related field strongly preferred

Requires at least 7 years of prior relevant experience in product strategy, product management, portfolio management, health plan products, or related fields

Requires experience supporting product strategy, roadmap development, business case creation, and evaluation of product performance, growth opportunities, retention strategies, and profitability drivers

Requires experience conducting market research, competitive intelligence, and financial or operational analysis

Deep understanding of health plan products, market dynamics, and regulatory environments

Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

Knowledge of self-funded business is preferred

Experience in writing technical requirements for product launch preferred

Intermediate to advanced data analysis including use of pivot tables, charts, data tables, sensitivity analysis, financial modeling, and charting

Effectively understand how to productize and monetize vendor capabilities to be sold and packaged for clients

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.