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Business Intelligence Analyst

Love's Travel Stops

Oklahoma City, OK · Posted September 25, 2026

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  • Excel
  • SQL
  • Power BI
  • Tableau
  • Snowflake

About the job

*Applicants must be legally authorized to work in the United States. We do not provide sponsorship for employment visas now or in the future.*

Benefits: * Fuel Your Growth with Love's - company funded tuition assistance * Paid Time Off * 401(k) – 100% Match up to 5% * Medical/Dental/Vision Insurance the first of the month after 30 days * Competitive Pay * Career Development *

Welcome to Love's:

The Business Intelligence Analyst supports Customer Marketing, Loyalty, and Mobile App teams by translating business needs into scalable, self-service analytics solutions. This role partners closely with stakeholders and Strategic Analytics Partners to understand key questions, define metrics, and deliver intuitive reporting tools that enable users to independently monitor performance and derive insights.

This role sits within Enterprise Analytics and plays an important part in uncovering customer insights, crafting meaningful visuals, monitoring performance, and enabling data-driven decision-making across customer acquisition, retention, and value. The focus of this position is on building high-quality dashboards, data models, and reporting frameworks that provide visibility into customer behavior, program effectiveness, and key performance indicators.

Job Functions:

Partner to Define Business Needs

Collaborate with Customer Marketing, Loyalty, and Mobile App stakeholders, along with Strategic Analytics Partners, to understand business objectives, key questions, and reporting needs

Translate ambiguous business requirements into scalable data solutions, standardized metrics, and reusable reporting frameworks

Align on definitions, KPIs, and success measures to ensure consistency across teams and reporting outputs

Enable Self-Service Analytics

Design and deliver intuitive, user-friendly dashboards and reporting tools in Tableau and Power BI that empower business users to independently explore data and monitor performance

Build scalable data models and curated data sources that support consistent, repeatable self-service analysis

Ensure reporting solutions are accessible, well-documented, and aligned to business workflows to maximize adoption and usability

Develop and Maintain Data Solutions

Author and maintain advanced SQL queries to create reliable, high-quality datasets across multiple relational database platforms

Partner with data engineering teams to define data requirements, source new data, and ensure data is structured for efficient consumption

Proactively monitor data quality, identify anomalies, and resolve issues to maintain trust in reporting outputs

Drive Insight and Performance Visibility

Enable stakeholders to track customer behavior, campaign performance, and initiative effectiveness through well-designed reporting solutions

Support deeper analysis when needed by providing structured datasets and guidance on how to interpret and use available data

Create clear, impactful visualizations that highlight trends, opportunities, and performance drivers

Improve and Scale Analytics Capabilities

Continuously enhance reporting solutions to improve usability, performance, and scalability

Identify opportunities to standardize and automate reporting processes to reduce manual effort and increase speed to insight

Incorporate emerging technologies, including AI-assisted tools, to improve efficiency and elevate analytical capabilities

Promote best practices in data usage, visualization, and self-service analytics across stakeholder groups

Experience and Qualifications:

A bachelor's degree is required in a relevant quantitative or business discipline, including but not limited to business analytics, mathematics, statistics, economics, finance, management information systems, computer science, or engineering. A master's degree is preferred.

2-5 years of experience in a business intelligence, reporting, or data analytics role, preferably within retail, sales, marketing, or operations

At least 1 year of hands-on experience developing dashboards and reports in Tableau and/or Power BI

At least 1 year of hands-on experience writing SQL queries to extract and manipulate data from relational databases

Demonstrated proficiency in data management, analytics tools, and the creation of ad-hoc reports

Skills and Physical Demands:

Expert-level proficiency in SQL query writing, including complex joins, aggregations, window functions, CTEs, and query optimization across multiple relational database platforms, including SQL Server and Snowflake

Proficiency in Tableau and Power BI, including dashboard design, calculated fields, and performance optimization

Experience with data wrangling, cleansing, and quality validation

Foundational understanding of relational database concepts, structures, and data manipulation, including familiarity with enterprise data environments

Knowledge of basic statistical methods and retail math concepts (e.g., margin, conversion, comp sales, basket size) and their application to business analysis

Experience identifying and executing reporting automation opportunities to reduce manual effort and improve analytical efficiency

Demonstrated ability to rapidly adopt and apply emerging technologies, including AI-assisted tools and workflows, to enhance analytical productivity and decision-support capabilities

Proficiency in Microsoft Excel, including pivot tables, lookups, and formulas

Excellent written, verbal, and interpersonal communication skills, including experience presenting to executive and non-technical audiences

Meticulous attention to detail, particularly in identifying and resolving data discrepancies

Highly motivated self-starter with a natural intellectual curiosity and openness to change

Requires prolonged sitting, some bending and stooping

Manual dexterity sufficient to operate a computer keyboard and calculator

Requires normal range of hearing and vision

Must be authorized to work in the U.S. without sponsorship

#LI-Onsite

Our Culture:

Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.

Love's is an Equal Opportunity Employer. Veterans encouraged to apply.