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Brand strategy

About the job

Company: Wells Enterprises (a Ferrero Company) Functional Area: Brand Marketing

The Role

Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Senior Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.

What You’ll Do

Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts.

Owns comprehensive brand analysis - industry, category, channel, competition, and brand - to inform growth plans.

Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis.

Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, proximity, partnerships, packaging, and pricing.

Supports IAT communication initiatives across the consumer purchase funnel.

Responsible to create and develop brand materials used with internal and external stakeholders.

What You’ll Bring

2-3 years marketing experience with a CPG company.

Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.

Strong attention to detail and excellent organizational skills.

Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.

Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.

Access and interpret syndicated data to inform fact-based decisions.

Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.

The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#LI-Hybrid

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny , Halo Top , Bomb Pop , and Blue Ribbon Classics and today Trolli, Butterfinger 100grand , Baby Ruth , Nutella and Kinder Bueno .

Wells Enterprises is a $ 2 billion company employing 4,000 employees , across four production plants and two main hub locations, Chicago and Le Mars . Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com .

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here .