Digital Content Producer
Sinclair
San Antonio, TX · Posted September 17, 2026
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Where San Antonio, TX ranks
Where San Antonio, TX placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #1Best all-round cities for new graduates in the Southwest67 / 100 · of 15
- #5Cities with the most jobs that do not need a four-year degree in the Southwest136 jobs · of 38
- #5Cities hosting the most business conferences in the Southwest29 conferences · of 16
- #6Best college towns for junior jobs in the Southwest36% · of 32
- #6Cities hosting the most government & public sector conferences5 conferences · of 29
- #7Best cities for pay after cost of living in Texas$123k · of 8
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
How AI is used in this kind of work
Among special effects artists and animators, AI is already used for a large share of the tasks. Measured exposure for special effects artists and animators: 36% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
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About the job
WOAI/KABB is seeking a full-time Digital Content Producer / Assignment Editor. The successful candidate will be responsible for crafting engaging content and social media posts that will drive audience engagement. This position will consistently look for and create a diverse range of web content from a variety of sources. Know how to make contacts, generate story ideas, and react decisively to breaking news. Candidates must have strong logistical skills and the ability to move crews strategically. We need someone with strong communication skills who can coordinate coverage and problem solve unforeseen obstacles. This person must be able to perform calmly and communicate effectively under pressure.
Responsibilities and Requirements:
Must have their pulse on the 24/7 news environment
Solid news judgment
Be a compelling and accurate writer
Must be able to work in a fast-paced and deadline-driven environment
Must have strong leadership and communication skills
Ability to execute news strategies and goals in daily digital production
Flexibility and on-the-spot problems solving abilities are a must
Must be extremely proficient with the use of multiple video-sharing and social media platforms including YouTube, Facebook, Twitter, Instagram, and TikTok
Creative in cross-promotions between on-air and online
Must be proficient in AP Style
Proficiency with non-linear editing (i.e. Avid) and newsroom systems, such as iNews is a plus
Listen to scanners and react to breaking news, make beat checks, monitor web sites and social media, react to developing news
Listen for and respond to breaking news
Willing to work weekends, overnights, and holidays
Required skills and qualifications include, but are not limited to:
Commitment to journalistic standards of ethics and accuracy
Ability to communicate effectively
Basic computer knowledge/word processing skills
General knowledge and interest in local, national, and world news
Ability to work well under pressure and meet deadlines
Proficiency with Facebook, Instagram, Twitter, and emerging social media
A Bachelor’s degree with a major in journalism is also preferred.
This position is full-time and will require working nights and weekends.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc. About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.