Outside Sales Representative

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

Representing the Kentucky territory, the Outside Sales Representative is responsible for generating new business, managing existing customer relationships, and achieving sales targets within an assigned territory. This role involves regular face‑to‑face customer engagement, prospecting, and solution‑based selling to drive revenue growth and long-term customer partnerships.

Primary Duties

Market & Territory Management

Develop and execute a territory sales plan to maximize coverage and revenue

Monitor market trends, competitor activity, and customer feedback

Maintain accurate records of sales activities, pipeline, and forecasts in CRM system

Sales & Business Development

Prospect, qualify, and develop new dealer accounts within an assigned territory

Conduct in‑person sales calls, product demonstrations, and presentations

Identify customer needs and recommend appropriate products or services

Negotiate pricing, contracts, and terms in alignment with company guidelines

Meet or exceed monthly, quarterly, and annual sales targets

Account Management

Maintain and grow relationships with existing customers

Serve as the primary point of contact for dealer inquiries and issues

Monitor customer satisfaction and identify opportunities for upselling or cross‑selling

Collaborate with internal teams (customer service, operations, pricing, supply chain) to ensure smooth order fulfillment

Reporting & Administration

Prepare regular sales reports and forecasts for management

Track expenses and submit reports in compliance with company policies

Participate in sales meetings, training sessions, and company events

Qualifications

High school diploma or equivalent required; bachelor’s degree preferred

2–5+ years of outside sales experience in powersports, auto, or aftermarket or experience selling B2B products or services is desired.

Knowledge of UTV/ATV industry.

Proven track record of meeting or exceeding sales goals

Strong interpersonal, communication, and negotiation skills

Ability to work independently and manage time effectively

Proficiency with CRM systems and Microsoft Office tools

Valid driver’s license and ability to travel extensively within territory

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.This role is also eligible for a bonus.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

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