Business Analyst (Marketing Business Analytics)

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.

Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.

Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.

Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.

Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization

Analyze complex marketing campaign requirements and translate them into targeting logic

Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.

Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.

Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.

Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.

Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.

Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team

Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.

Perform other duties as assigned

2-5 years of experience in business and operational strategy, planning and analysis

Basic understanding of business and operating environment

Working knowledge of data querying, reporting, forecasting, analysis and operations research

Research, analytical, and problem solving skills

Effective problem resolution skills including determining root cause, scope and scale of issues

Effective word processing and spreadsheet software skills

Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts

Bachelor's Degree in Business Administration, Finance or related field

Experience working in financial services desired

Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.

Desired Qualifications

Master's Degree in Business Administration, Finance or related field

Pega Decisioning Consultant certification

Additional Information

Hours:

Monday - Friday, 8:00AM - 4:30PM Hybrid

Location:

820 Follin Lane, Vienna, VA 22180

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful: Make our mission your passion.

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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.

Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.

Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.

Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.

Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.