Business Development Market Manager, Hospice

Our Company

CompassionCare

Overview

The Market Manager of Hospice Business Development is responsible for leading and executing growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. This position will also carry a book of business while leading a territory typically in 1-2 geographical markets.

Responsibilities

Market Growth & Strategy

Develop and execute a strategic sales plan to achieve and exceed admission and census goals

Analyze market trends, referral patterns, and competitor activity to identify growth opportunities

Build and maintain a strong referral pipeline across hospitals, physicians, SNFs, ALFs, and community partners

Leadership & Team Development

Lead, coach, and develop hospice liaisons and sales team members

Conduct regular field rides, performance reviews, and ongoing training

Foster a culture of accountability, engagement, and high performance

Relationship Management

Establish and maintain key relationships with referral sources and community stakeholders

Serve as a market ambassador for hospice services and education

Partner with clinical leadership to ensure seamless transitions and high-quality patient care

Continue to hold accounts and be responsible for a sales goal monthly

Performance Management

Monitor key performance indicators (KPIs) including admissions, conversion rates, and call activity

Utilize CRM tools to track sales activities and outcomes

Provide regular reporting and forecasts to senior leadership

Collaboration

Work closely with Executive Directors, Clinical Directors, and Operations leadership

Align sales initiatives with operational capacity and quality outcomes

Support marketing initiatives, community events, and brand awareness efforts

Qualifications

Bachelor’s degree in business, Healthcare Administration, Marketing, or related field (preferred)

3-5+ years of healthcare sales experience, preferably in hospice or post-acute care

Strong understanding of hospice regulations, referral sources, and reimbursement models

Proven track record of meeting or exceeding sales targets

Strategic thinking and market analysis

Leadership and team development

Relationship building and influence

Strong communication and presentation skills

Data-driven decision making

Ability to thrive in a fast-paced, mission-driven environment

Admission growth and census targets

Referral source development and retention

Sales activity metrics (calls, visits, conversions)

Market share expansion

Team performance and retention

Individual performance in assigned territory

About our Line of Business At CompassionCare Hospice, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. CompassionCare Hospice, an affiliate of Adoration Health, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have expert clinicians and caregivers on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit www.compassioncarenevada.com. Follow us on Facebook, LinkedIn, and Instagram.

Salary Range USD $101,000.00 - $126,000.00 / Year