Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Job Description

It’s about creating something inspiring.

Are you someone that loves to bring ideas to life? Are you passionate about working with others and enjoy a collaborative environment? Do you love having the freedom to design, create and deliver campaigns? If so, the Senior Marking Specialist position could be your calling.

At Frost, it’s about more than a job. It’s about having a flourishing career where you can thrive, both in and out of work. At Frost, we’re committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you’ll become part of Frost’s over 150-year legacy of providing unparalleled banking services.

Who you are:

As a Senior Marketing Specialist - Affinity Debit Cards , you are our visionary, bringing countless campaigns to life one idea at a time. In this role, you will play an integral part of the day-to-day marketing responsibilities to ensure we are accomplishing our goals. Our specialist enjoy collaboration, often working with both in-house staff and agency partners to develop strategies and marketing materials for various campaigns. You will use your critical thinking skills, innovative personality, and passion for marketing to help implement various marketing strategies and remain competitive amongst are competitors.

What you’ll do :

Conduct market research to identify customer trends, competitive offerings and demographic data

Collaborate with line of business teams to understand business objectives and develop, recommend, and implement marketing strategies to achieve business goals

Collaborate with cross-functional teams including line of business liaisons, production, creative, digital marketing and agency partners to market products and services

Own the implementation and execution of marketing campaigns to acquire new customers and deepen relationships with existing customers

Always take action using integrity, caring and excellence to achieve all-win outcomes

What you’ll need:

Bachelor’s degree, preferably in marketing or communications

2+ years of marketing experience, preferably at a bank or financial institution

Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience

Strong attention to detail

Proven ability to effectively manage multiple tasks and projects simultaneously

Ability to develop relationships and trust with internal and external partners

Constantly seeks improvement and embraces innovation

Proficient in Microsoft computer applications

Excellent written, verbal, and presentation communication skills

Our Benefits:

At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes:

Medical, dental, vision, long-term disability, and life insurance

401(k) matching

Generous holiday and paid time off schedule

Tuition reimbursement

Extensive health and wellness programs, including our Employee Assistance Program

Referral bonus program + more!

Since 1868, Frost has dedicated their expertise to provide exceptional banking, investment, and insurance services to businesses and individuals throughout Texas. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction. At Frost, it’s about being part of something bigger. If this sounds like you, we encourage you to apply and see what’s possible at Frost.