Social Media Specialist

Belmont University seeks a creative, detail-oriented Social Media Specialist to develop and produce content for the University’s organic and paid social media. Reporting to the Social Media Manager in University Marketing Communications (UMAC), the specialist creates content across Belmont’s flagship social accounts, supports day-to-day community management and partners with Admissions on enrollment-focused social media. University Marketing Communications is responsible for developing and implementing strategic marketing and communication plans to promote the University and its initiatives. The UMAC Team manages the University's brand and image, creates and distributes marketing materials, coordinates media relations and oversees digital and social media content. Our team works closely with faculty, staff, students and alumni to share and promote news and stories about campus life, academic programs, research and community partnerships. We also guide and support University departments and units in developing their marketing and communication strategies. Responsibilities include: Creating original content, including short-form video, graphics and copy, in Belmont’s brand voice, with a priority on TikTok and YouTube Producing content for the Admissions Instagram account aligned to enrollment goals from inquiry through yield, including coverage of visit days and campus events Monitoring accounts, engaging with followers and escalating reputational issues using an established response matrix Sourcing user-generated content and student stories, and mentoring social media student workers Maintaining content calendars and supporting scheduling, paid placements, analytics and reporting