Sr. Manager, Omni Shopper Marketing/eCommerce - Regional Accounts
Johnsonville
Sheboygan Falls, WI · Posted October 30, 2026
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About the job
Johnsonville products are available in traditional grocery retailers, convenience stores, restaurants and stadiums in more than 45 countries worldwide. That’s why we rely on experienced and dedicated sales professionals to ensure our customers receive the products they need and want, and that those customers’ consumers are satisfied. As a member of our sales team, you’ll work closely with Johnsonville’s marketing and category management teams to develop and deliver consumer insights and category reviews that help our customers succeed. You’ll also work with our broker partners to ensure sales strategies are fully and effectively executed, from headquarters to retail stores.
Position Overview
As the Sr Manager, Omni Shopper Marketing eComm Sales - Regional Accounts, you’ll shape the strategies, partnerships, and capabilities that drive growth across a dynamic portfolio of regional grocery customers. In this highly visible leadership role, you’ll develop and inspire a high-performing team, lead omnichannel shopper marketing and retail media strategies, elevate digital commerce capabilities, and build strong customer partnerships that accelerate growth. Success requires a balance of strategic thinking, commercial leadership, innovation, and talent development, along with a passion for creating winning experiences for shoppers, customers, and Johnsonville.
Responsibilities
Lead and develop a best-in-class Omni Shopper Marketing & ecommerce team supporting Regional Grocers coast to coast
Strengthen customer relationships through strategic alignment on growth plans
Develop the strategic plan, activation, allocation, and optimization of Omni Channel strategy and investments across Regional Accounts
Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication across Regional Accounts
Deliver eCommerce & Omni Shopper marketing KPI’s while expanding capabilities & activations across Regional Accounts
Own Retail Media strategy and execution at Regional Accounts
Build and maintain cross-functional relationships with departments that influence the sales organization’s success, including Field Sales, Sales Strategy, Marketing, Category Leadership, RGM, and others.
Recruit and develop to support succession planning and the long-term health of the sales organization
Education
Bachelor’s degree, required
Experience
2+ years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing required
Consumer packaged goods sales experience in the retail grocery industry, strongly preferred
Direct food sales experience preferred
Experience working with regional grocers
Skills
Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies
Understanding of eCommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last-mile grocery delivery platforms
Proven ability to build and strengthen partnerships with regional grocery customers and key decision-makers to deliver mutual growth; including strategic decision-makers at the headquarters level
Track record of driving business results through strategic planning and customer collaboration
Strong communication, presentation, influencing, and relationship-building skills, with the ability to effectively engage customers and cross-functional teams
Self-starter who thrives in a fast-paced environment, embraces change, and brings innovative ideas and solutions to the business
Experience leveraging syndicated data, shopper insights, and performance analytics (e.g., Circana/IRI, consumer insights, or similar tools) to inform business decisions
Proficiency with Microsoft Office Suite, including Excel and PowerPoint, to analyze data and communicate insights effectively
Other Requirements
Travel approximately 10-20% of the time
Preferred Locations: Sheboygan Falls, WI; Chicago, IL; Grand Rapids or Detroit, MI; Pittsburgh or Philadelphia, PA; Austin or San Antonio, TX; Tampa, FL; Newark, NJ; Cincinnati, OH; or Minneapolis, MN
Benefits and Compensation
$137,841 - $177,788 per year and potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off! Exact compensation may vary based on skills, experience, and location.
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
About our Company
Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!
Johnsonville is an equal opportunity employer, including Vet/Disability.
We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.