Sr. Brand Manager - Dealer Performance & Marketing

A Little About Us:

Operating since 1968, Newmar Corporation has been helping customers explore the outdoor lifestyle, enabling extraordinary mobile experiences as they travel, live, work, and play. Newmar has been synonymous in the RV industry with luxury, quality, and innovative motor coaches. In every part of our company, we relentlessly pursue continuous improvement and enhanced productivity, driving out waste, and creating meaningful strategic differentiation. Newmar is part of Winnebago Industries, Inc. a leading U.S. manufacturer of outdoor lifestyle experiences under the Winnebago, Newmar, Grand Design, Chris-Craft, Lithionics and Barletta brands.

Purpose: Strengthen Newmar dealer performance through marketing, analytics, best practices, and network optimization. Partner with Sales, Account Managers, and dealer leaders to grow conversion, market share, and profitability while improving customer experience and retail execution. Lead data-driven dealer marketing, digital retail, events, and merchandising that reinforce Newmar's premium brand.

Key Areas of Responsibility

Dealer Marketing & Network Support

Lead dealer marketing communications, strategy, promotions, resources, and insights for dealers and Account Managers.

Deliver brand-consistent programs that generate leads, acquire customers, and grow retail sales.

Help dealers adopt digital tools and best practices to improve local marketing.

Align dealer marketing with business goals and market opportunities through Sales, Product Management, Customer Service, and external partners.

D ealer Performance & Network Optimization

Analyze dealer sales, lead management, customer experience, and marketing to improve conversion, satisfaction, and profitability.

Build scorecards, dashboards, benchmarks, and reports to guide decisions.

Assess dealer marketing, digital presence, retail execution, and operations; share network best practices.

Promote best practices in lead management, customer experience, digital retail, merchandising, and operations using competitor insights and retail trends.

Lead Management & Customer Journey Excellence

Track lead generation, response time, conversion, and marketing returns; improve lead handling with dealers and internal teams.

Manage lead delivery, timely follow-up, performance accountability, and improvement.

Use dealer, customer, and market insights to improve CRM strategy and the purchase journey.

Dealer Experience & Retail Support

Develop dealer marketing assets, showroom experiences, and digital retail solutions that meet Newmar's premium brand and customer experience standards.

Support in-store and online design centers, displays, interactive tools, merchandising, promotions, signage, and collateral.

Guide sales development with performance data, customer feedback, and market insights.

Partner with Sales, Product Marketing, and experts to build dealer product knowledge, sales confidence, and customer engagement.

Equip dealer teams to explain Newmar's craftsmanship, innovation, premium features, and differentiators; work with dealer leaders and Account Managers to keep teams current on products, consumers, and competitors.

Help execute dealer events that generate leads, engagement, and brand advocacy.

Key Attributes

Strong communication, presentation, relationships, and cross-functional collaboration.

Strategic thinking in dealer marketing, retail operations, and performance.

Strong analysis, reporting, and problem-solving; turns data into action.

Self-motivated, independent, and results-driven; manages competing priorities with detail and strong execution.

Customer focus across the shopping and ownership experience.

Education & Experience

Bachelor's degree in Marketing, Business, Communications, or a related field.

5+ years of experience in dealer, channel, retail, or brand marketing.

Experience supporting dealer, franchise, distribution, or retail partner networks.

Proven marketing results in lead generation, customer acquisition, and sales growth.

Knowledge of digital marketing, CRM strategy, customer journeys, analytics, consumer behavior, and retail trends.

Experience turning performance data and market insights into recommendations.

Experience with CRM and marketing automation platforms such as AIMBase, Salesforce, or HubSpot; proficient in website analytics, reporting tools, and dashboards.

Dealer development, performance improvement, or sales enablement experience preferred.

Strong verbal, written, presentation, and stakeholder management skills.

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