Manager, Customer Marketing

Your Opportunity as a Manager of Customer Marketing

As Manager, Customer Marketing, you will lead customer-first marketing strategy and activation for select regional grocery and Away From Home businesses, translating brand and Sales priorities into marketing programs that win with our retail customers and shoppers. In close partnership with Sales, Brand, and retail media partners, you will shape annual planning, customer-facing activation, and go-to-market execution that deliver growth and return on investment. This leader will serve as a trusted adviser to internal and external stakeholders, bring forward and execute data-driven recommendations, and elevate how The J.M. Smucker Co. shows up across in-store, digital, and retail media environments.

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; may be more as business needs require.

In this role you will:

Lead retail media strategy, planning, and execution

Own retail media strategy, annual planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support.

Work cross-functionally with Sales and retail media partners to translate shopper insights, retailer objectives, brand priorities, and Sales goals into successful customer marketing campaigns across select regional grocery retailers and Away From Home channels.

Use performance data and learning to develop recommendations that support growth and return on investment.

Prioritize, simplify, and drive execution across multiple initiatives in a fast-paced, high-accountability environment.

Work autonomously while maintaining strong collaboration and visibility across internal functions and external customer ecosystems.

Collaborate with Sales, Brand, agencies, and partners

Serve as a trusted adviser to Sales, Brand, customer teams, agency partners, and external retail media partners.

Build trusted relationships and communicate priorities, performance, risks, trade-offs, and recommendations across stakeholders.

Connect retailer objectives and growth goals through customer, omnichannel, retail, and eCommerce marketing programs.

Represent Sales and retailer marketing goals and big bets back to the internal organization.

Build line reviews and executive customer presentations that clearly communicate opportunities, recommendations, and activation plans.

Budget Management

Manage budgets and invoicing in partnership with Sales and internal J.M. Smucker teams.

Maintain customer investment spend requirements, budget accuracy, and appropriate operating discipline.

What we are looking for:

Minimum Requirements:

Bachelor’s degree

At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles

Experience working across cross-functional teams, including Sales and agency partners

Demonstrated success building and executing marketing programs that connect retailer objectives with growth goals

Strategic thinking and the ability to turn shopper and Sales goals into actionable marketing campaigns

Excellent communication and relationship-building skills across Sales, Brand, customer teams, agencies, and external partners

Strong project management and financial acumen, including budget maintenance, customer investment spend requirements, and performance interpretation

Demonstrated ability to build trusted relationships and collaborate effectively across internal functions and external customer ecosystems

Working knowledge of the evolving shopper marketing and retail media landscape

Comfort working autonomously in fast-paced, results-driven environment with high visibility and accountability

Additional skills and experience that we think would make someone successful in this role:

Consumer packaged goods industry experience and/or customer marketing

Experience with retail media networks, digital shelf, or omnichannel shopper activation

Experience with syndicated data, retailer reporting tools, performance dashboards

Knowledge of retail media planning, and digital commerce fundamentals

Experience building line reviews and executive customer presentations

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The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.