Creative Manager, Brand & Content Systems

The Creative Manager, Brand & Content Systems role reports to the VP, Enterprise Marketing. This role oversees the day-to-day operation of Marketing's creative production ecosystem and is responsible for ensuring customer-facing content is developed efficiently, consistently, and in alignment with brand standards across Murphy USA and QuickChek. This role combines creative leadership, content systems management, and AI-enabled production capabilities to deliver marketing assets at scale while maintaining brand integrity, quality standards, and operational efficiency.

In this role, they will lead the development and production of customer-facing creative assets across Murphy USA and QuickChek marketing channels. The individual will oversee Marketing-owned creative technologies, establish standards for AI-assisted creative development, manage content production workflows, and ensure creative assets are developed, versioned, governed, and deployed efficiently. This role serves as the functional lead for internally produced creative content and is responsible for identifying opportunities to improve speed, consistency, scalability, and effectiveness through workflow optimization and emerging content technologies.

Additionally, the role will oversee Digital Asset Management (DAM) operations, maintain Marketing's content library and governance standards, collaborate with Digital/CRM, IT, Merchandising, technology partners, agencies, and external vendors, and ensure all creative assets remain organized, reusable, measurable, and compliant with brand and usage-rights requirements. The role will manage intake, prioritization, resourcing, and assignment of creative production work across Murphy USA and QuickChek initiatives. This individual will serve as the primary steward of Marketing's content supply chain and creative production capabilities.

Essential Duties and Responsibilities

Lead the development, refinement, and approval of customer-facing marketing copy, visual concepts, and creative assets utilizing approved AI-assisted content development tools to deliver high-quality, on-brand content at scale.

Manage Marketing-owned creative production systems, workflows, and content operations.

Manage intake, prioritization, resource allocation, and assignment of creative production requests across Murphy USA and QuickChek initiatives.

Lead DAM governance including asset taxonomy, tagging standards, rights management, metadata standards, and asset organization.

Direct the development of AI-assisted creative assets across email, digital advertising, loyalty, mobile app, and emerging marketing channels.

Establish standards for AI-generated copy, imagery, brand expression, and content quality.

Review, approve, and quality-assure AI-assisted creative output to ensure alignment with brand standards and business objectives.

Develop and maintain prompt libraries, creative frameworks, modular templates, and reusable content systems that support scalable content creation.

Serve as the functional creative lead for internally produced assets across Murphy USA and QuickChek.

Coordinate creative production activities across internal teams, technology partners, agencies, and external vendors.

Develop and maintain scalable creative workflows designed to improve production speed, efficiency, and quality.

Evaluate opportunities to leverage AI-enabled creative production tools, automation platforms, and content assembly solutions.

Establish and maintain brand governance standards across Murphy USA and QuickChek.

Partner with Digital, Analytics, and IT teams to align workflow integrations, deployment standards, and measurement requirements.

Oversee quality assurance processes for creative assets prior to deployment.

Maintain documentation, workflow standards, operating procedures, creative best practices, and governance guidelines.

Provide hands-on creative and production support when business priorities require additional capacity.

Perform other duties as assigned.

Required Experience and Skills

Equivalent to a four-year degree in Marketing, Communications, Design, Business, or related field.

Five or more years of experience in creative operations, content production, marketing technology, creative development, digital asset management, or related areas.

Experience directing creative development, copy development, brand communications, visual storytelling, or content strategy.

Experience managing creative workflows, intake processes, prioritization, resource allocation, and cross-functional projects.

Demonstrated ability to leverage AI-enabled tools to generate, evaluate, refine, and scale creative assets.

Strong understanding of brand governance, content systems, and creative quality standards across digital marketing channels.

Working knowledge of DAM platforms, workflow automation tools, creative production software, and AI-enabled content creation technologies.

Strong project management, organizational, and communication skills.

Experience collaborating with agencies, technology vendors, and external creative partners.

Advanced software skills: PowerPoint, Excel.

Additional software experience: DAM platforms, project management solutions such as Asana, AI-enabled creative tools, and content production technologies.