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Territory Sales Manager - Non-Alc

Molson Coors Beverage

Dallas, TX · Posted November 3, 2026

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About the job

Requisition ID: 40401

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

As a Non-Alc. Territory Sales Manager, you will be responsible for leading and developing a team of 8-10 Non-Alc Territory Sales Executives. Your primary focus will be on setting goals, metrics, and KPIs to drive team performance and achieve company objectives. You are the primary conduit between the chain, national account and distributor facing teams and your territory Sales Executives. You will spend the majority of your time in the field, working with your sales executives to mentor and guide your team to build and maintain relationships, execute against AOP strategies, increase market share, and promote our product portfolio.

What You’ll Be Brewing:

Goal Setting: Establish clear objectives, metrics, and KPIs for the team to align with company goals.

Leadership and Development: Mentor and train sales executives to enhance their skills and achieve sales targets.

Relationship Management: Foster strong vertical relationships with key accounts, trade partners, and consumers, along with internal sales teams (national account, chain, distributor facing, etc.). Develop and implement sales strategies to gain new distribution and expand volume in existing accounts.

Performance Monitoring: Track team performance using established metrics and provide regular feedback.

Reporting and Analytics: Analyze sales data to provide insights and recommendations for improving team performance.

Key Ingredients:

3 – 5 years of sales and or management experience

Bachelors degree preferred but not required

Proven work experience as a Regional Sales Manager, Area Manager, or similar sales leadership role

Exceptional interpersonal and customer service skills with the ability to interact effectively with internal and external customers

Strong communication (verbal/written) and negotiation skills

Proficient with Microsoft Office Suite or related software (Word, Excel, PowerPoint)

Effective listener, problem solver and solutions builder

Passion for winning, a results-oriented attitude, a thoughtful approach to problem-solving, and positive energy

Beverage Bonuses:

We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities

We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are

Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization

Ability to grow and develop your career centered around our First Choice Learning opportunities

Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources

Access to cool brand clothing and swag, top events and, of course... free beer and beverages!

Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com .

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings : $96,600.00 - $126,700.00 (posting salary range) + 20 % target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.