Among public relations specialists, AI is already used for a large share of the tasks. Measured exposure for public relations specialists: 45% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

About Designer Brands

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

Content Specialist

The Opportunity

As a Content Specialist at Designer Brands, you'll help bring our brand stories to life through engaging visual content. Partnering with creative and marketing teams, you'll support the content creation process from concept development and production planning to on-set execution and post-production. This role is ideal for someone who is passionate about fashion, visual storytelling, and creative collaboration.

Location: Midtown Manhattan, NY (Hybrid)

This role is based in Midtown Manhattan and offers a flexible hybrid work environment. Team members regularly work on-site to support photo and video shoots, creative collaboration, and content production. Depending on project schedules and business needs, some weeks may require more time in the office, while others may offer the flexibility to work remotely several days per week.

What You'll Be Doing

Creative Concept Development & Campaign Support

Partner with creative and marketing teams to develop concepts for photoshoots, product launches, seasonal campaigns, and other brand initiatives.

Contribute ideas that help bring brand stories to life through engaging visual content and creative execution.

Stay informed on fashion trends, industry developments, content best practices, and competitive activity to inspire fresh, relevant creative work.

Pre-Production Planning & Shoot Preparation

Support pre-production planning for photo and video shoots, including shot list development that aligns with creative objectives.

Assist in sourcing & organizing imagery, visual references, props, wardrobe, and talent.‌

On-Set Content Creation & Execution

Collaborate with photographers, videographers, stylists, and creative partners to execute approved creative concepts.

Provide on-set direction to ensure creative direction is executed accurately on set while maintaining efficient workflows and delivering high-quality content.‌

Track shot completion, asset requirements, and content priorities throughout shoot.‌

Ensure visual content aligns with brand standards and creative expectations throughout the production process.

Post-Production & Asset Management

Coordinate post-production workflows to support the timely delivery of final content assets.

Support final content selection, asset management, and retouching direction to help ensure the timely delivery of approved content.

Organize and maintain digital content libraries, ensuring assets are properly archived, accessible, and aligned with established asset management standards.

What You'll Need

Experience & Education

3+ years of experience in content management or a similar role within the fashion industry.

Bachelor's degree in Marketing, Communications, Fashion Design, Art, or a related creative field.

Content Production & Creative Expertise

On-set photo and video shoot experience.

Understanding of photography, styling, composition, and visual storytelling principles.

Knowledge of fashion trends within the fashion, retail, or lifestyle industries.

Basic knowledge of photo and video editing tools (e.g., Adobe Photoshop, Capture One).

Project Management & Collaboration

Strong organizational skills with the ability to manage multiple projects and deadlines.

Ability to collaborate effectively with creative teams and production partners.

Excellent communication and problem-solving skills.

Quality & Brand Stewardship

Strong attention to detail and commitment to maintaining brand standards.

Preferred Qualifications

Familiarity with digital asset management tools (e.g., SharePoint, PowerPoint).

Interest in exploring AI-powered tools to support concept development and visual ideation.

Perks and Benefits You’ll Enjoy!

Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi .

Stride with Flexibility : We offer hybrid and remote work opportunities , giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.

Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.

We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & DSW .com , plus discounts across our family of brands.