Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.

This position will be located i n the DC/MD/VA area and will be fully remote.

Responsibilities

GovCIO is seeking a digital marketing specialist to join our team. Reporting to the Digital Marketing Director, this role will help develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership.

You might be a good fit for this role if you’re excited about optimizing and growing a top-notch digital marketing program.

Responsibilities

Work to grow our engaged audience and CRM database through organic and paid channels

Support continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement

Manage frequency and distribution of digital marketing campaigns

Segment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic data

Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees

Craft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversions

Maintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organization

Update and optimize website content, including SEO best practices and ongoing content updates

Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives

Qualifications

Required Skills and Experience

Bachelor's with 2-5 years (or commensurate experience)

Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting

Experience with writing copy for web, email and/or digital ads

Experience with event marketing and attendee communications

Strong attention to detail and organizational skills

Preferred Skills and Experience

HubSpot CRM or other CRM experience

Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush

Experience in federal government, IT, media or related industry is a plus

Posted Salary Range

USD $75,000.00 - USD $85,000.00 /Yr.