Market Manager

About 8Fleet:

8Fleet is a Los Angeles–based technology and logistics company building the operational infrastructure behind modern rideshare fleets, both autonomous and non-autonomous. We operate in Los Angeles, San Francisco, San Diego, Atlanta, and Miami.

New Orleans is one of our next markets, and we're hiring the person who will open it.

About the Role:

This is a new market. On day one there is no fleet in New Orleans, no facility, and no local team. This role builds all three.

As Market Manager, you own New Orleans end to end: you launch it, you run it, and you grow it.

Before go-live that means securing the physical footprint, building the local vendor bench, getting the first vehicles road-ready, activating the first cohort of drivers, and hiring the operations team you'll lead. After go-live it means owning day-to-day operations, the market's financial performance, and the plan that takes New Orleans from a first cohort of drivers to a fully scaled market.

This is an operating job, not a planning one. You'll be in the lot, in the data, and in the details. New Orleans will launch non-autonomous; autonomous operations are a possibility as the market matures, not part of the role at launch.

We're looking for someone who has done this before — who has opened something that didn't exist and carried it through its messy first months — and who wants to do it again with real ownership and real support behind them.

What You'll Own:

Launching the Market:

Secure and outfit New Orleans's operating footprint — facility and lot space, equipment, and on-site workflows

Build the local vendor bench: maintenance and repair partners, cleaning, towing, and fueling or charging

Partner with central teams on the licensing, registration, and regulatory requirements needed to operate in Louisiana

Get the first vehicles delivered, registered, inspected, and road-ready

Recruit, onboard, and activate New Orleans's first cohort of drivers, then convert that into a repeatable supply process

Hire, onboard, and train the local operations team you'll lead

Document what works, so New Orleans's launch makes the next market's faster

Running & Growing the Market:

Own day-to-day fleet operations: driver scheduling across 24-hour shift coverage, dispatch, vehicle availability, and performance monitoring

Own the maintenance and repair program, keeping utilization high and downtime low

Partner with the Growth team on driver recruiting, onboarding, and retention as supply scales

Support and train drivers on safety, platform best practices, and rider experience

Manage, coach, and develop the local operations team, adding headcount as volume grows

Grow the market: scale driver supply and fleet size, expand shift coverage and service area, and identify where the next increment of demand comes from

Build the market's growth plan and make the case for the investment it needs

Owning the Numbers:

Own New Orleans's operating and financial metrics — utilization, revenue and cost per vehicle, driver retention, and contribution margin

Analyze market performance to find profitability and efficiency gaps, then close them

Build and manage the market's operating budget and report performance to company leadership on a regular cadence

Set and track the KPIs that carry New Orleans from launch through scale

Safety & Compliance:

Ensure compliance with Louisiana and City of New Orleans requirements, applicable safety standards, and 8Fleet policy

Run regular safety audits and drive corrective action

Surface operational and regulatory risk early, with a recommendation attached

What You'll Bring:

4+ years in operations management, business consulting, or a comparable operating role, including ownership of business goals and the processes behind them

2+ years managing people directly, including hiring, coaching, and developing your own team

Direct experience opening something that didn't previously exist — a new market, site, facility, branch, region, or line of business — and running it through its first operating months

A track record of deciding and moving with incomplete information

Genuine comfort with data: you build the analysis yourself, draw the insight, and act on it

Strong communication across a wide range of audiences — drivers, hourly teams, vendors, city officials, and company leadership

BA/BS or equivalent practical operating experience

Based in New Orleans, or willing to relocate ahead of launch. This role is on-site in market.

Willingness to work the hours a 24-hour operation demands, including early mornings, evenings, and weekends, particularly through launch

Valid driver's license and a clean driving record

Nice to Have:

Experience in rideshare, last-mile delivery, car rental, vehicle leasing, or another vehicle-heavy operation

Experience operating on or alongside Uber, Lyft, or similar platforms

Founder or early-employee experience

Familiarity with the New Orleans metro market — its vendor landscape, labor market, and geography

Compensation:

Base salary range: $120,000–$130,000

This role is also eligible for an annual performance bonus and a stock option grant.

Equal Opportunity Employer:

8Fleet is an equal opportunity employer and values diversity on our team. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, pregnancy, age, marital status, military or veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.

If you need a reasonable accommodation at any point in the application or interview process, please let us know and we'll work with you.

Disclaimer:

This job description describes the general nature of the role and is not an exhaustive list of responsibilities, duties, or requirements. It may be updated at any time.