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Description

About the job

The Senior Manager - Co-Brands leads card acquisition strategy through United’s in-person “live” channels, including inflight, airport, call center, and lounges. The leader will develop and coordinate plan design, communications, incentives, and promotional strategies that drive new cobrand card accounts through in-person channels. The Senior Manager works across multiple frontline work groups and within our physical footprint to level digital, experiential, and other touchpoints to drive account growth and card spend.

Core Accountabilities/Key Responsibilities

Drive co-brand card acquisitions through inflight, airport, call center, and lounge employees

Incentive program structure and economics

Relationship management with operational and commercial leaders

Manage field employees across United hubs and operational groups

Manage the cost budget tied to these initiatives

Steer omnichannel marketing across airline-owned digital platforms, airport touchpoints, and influencer activations in destination markets.

Translate brand strategy into integrated marketing plans and oversee campaigns that reinforce brand positioning across customer touchpoints.

Evaluate competitive positioning and manage brand narratives to differentiate the airline in priority markets.

NOTE: This position provides a hybrid work arrangement including working onsite approximately 50% of the time at our Chicago office location and remotely.

Qualifications

What’s needed to succeed (Minimum Qualifications):

5+ years of relevant experience.

High school diploma or equivalent

Experience in marketing, communications (B2C, internal, B2B), workforce management, or sales supporting major global brands, clients, or initiatives.

Experience leading a team, with strong leadership, executive presence, communication, presentation, project management, and analytical skills.

Ability to manage a large-scale marketing budget with measurable return on investment and collaborate with and influence senior leaders, partners, and customers

Ability and willingness to travel approximately 30% of the time.

Ability to walk extensively throughout airport terminal gates, main lobbies and onboard aircraft as well as lifting boxes of promotional materials, literature collateral and swag/company branded items up to 25 lbs

Must be legally authorized to work in the United States for any employer without sponsorship

Successful completion of interview required to meet job qualification

Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

Bachelor’s degree preferred

Experience growing as a subject matter expert.

Demonstrated track record of problem-solving and creative thinking.

Experience driving sales performance from front-line employees

Demonstrates an understanding of the capabilities and limitations of generative AI tools and effectively leverages them to support research, analysis, content creation and problem solving. Applies critical thinking to validate AI-generated outputs while adhering to organizational policies for responsible AI use, data privacy and security.

The base pay range for this role is $127,870.00 to $166,492.00. The base salary range/hourly rate listed is dependent on job-related, factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.

United Airlines is an Equal Opportunity Employer. We recruit, employ, train, compensate, and promote without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, age, veteran status, or any other protected category under applicable law. We provide reasonable accommodations for applicants and employees with disabilities. To request an accommodation, contact JobAccommodations@united.com