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Brand Manager, Belarus, Caucasus, Kyrgyzstan & Uzbekistan

Pepsico

Tbilisi, GA · Posted November 4, 2026

Just laid off? Start here: a plan for the first weeks

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Pepsico has filed 2 layoff notices in the last twelve months, covering 105 workers, most recently August 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings

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About the job

Overview The role owns local brand planning and execution, turning regional category strategy into winning in-market plans. You will deliver sales, market share and profitability targets by leading campaigns, activations and innovation launches, and by building strong consumer and market understanding. You will work in a matrix environment, partnering with regional Marketing, Insights, Commercial, Supply Chain and Finance teams, and with external agencies. Responsibilities Drive Category Performance in Assigned Markets - Lead execution of category and brand strategies in assigned markets. - Deliver country business objectives, including sales, market share and profitability targets. Own Local Brand Planning and Execution - Develop and implement annual market plans aligned with regional category priorities. - Ensure flawless execution of campaigns, activations and commercial initiatives. Manage Portfolio and Innovation Deployment - Execute innovation launches, renovations and portfolio changes in assigned markets. - Identify local growth opportunities and business risks. Generate Consumer and Market Insights - Monitor consumer, shopper and competitive trends. - Translate local insights into recommendations for category growth. Lead Cross-Functional Execution - Partner with Commercial, Supply Chain and Finance teams to ensure delivery of business objectives. - Coordinate local implementation of regional initiatives. Manage Marketing Investments - Plan and monitor A&M spending in assigned markets. - Track performance and recommend optimization actions to improve ROI. Qualifications University degree in Marketing, Economics, Business or a related field 3+ years of brand management / marketing experience, preferably in FMCG Experience in annual brand planning, 360° campaigns and new product launches A&M budget management and basic P&L understanding Strong analytical skills, with the ability to turn data into insights and actions Ability to collaborate and influence in a cross-functional, matrix environment Strong project management and communication skills Ownership and results orientation Fluent in Georgian, English and Russian languages

Drive Category Performance in Assigned Markets - Lead execution of category and brand strategies in assigned markets. - Deliver country business objectives, including sales, market share and profitability targets. Own Local Brand Planning and Execution - Develop and implement annual market plans aligned with regional category priorities. - Ensure flawless execution of campaigns, activations and commercial initiatives. Manage Portfolio and Innovation Deployment - Execute innovation launches, renovations and portfolio changes in assigned markets. - Identify local growth opportunities and business risks. Generate Consumer and Market Insights - Monitor consumer, shopper and competitive trends. - Translate local insights into recommendations for category growth. Lead Cross-Functional Execution - Partner with Commercial, Supply Chain and Finance teams to ensure delivery of business objectives. - Coordinate local implementation of regional initiatives. Manage Marketing Investments - Plan and monitor A&M spending in assigned markets. - Track performance and recommend optimization actions to improve ROI.

University degree in Marketing, Economics, Business or a related field 3+ years of brand management / marketing experience, preferably in FMCG Experience in annual brand planning, 360° campaigns and new product launches A&M budget management and basic P&L understanding Strong analytical skills, with the ability to turn data into insights and actions Ability to collaborate and influence in a cross-functional, matrix environment Strong project management and communication skills Ownership and results orientation Fluent in Georgian, English and Russian languages