Head of Content (Consumer Safety App)
ScrumAID
New York, NY · Posted November 13, 2026
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About the job
A leading U.S. consumer safety app with a live video network in every major American city is hiring a Head of Content to rebuild its social presence and turn its best organic content into paid growth.
What you’ll own
Rebuild the companys own channels on TikTok, Instagram Reels, YouTube Shorts and X from zero with daily posting
Recruit and run a roster of creators and clippers, and set the content standard, including judgment on sensitive real-world footage
Spot winning organic posts quickly and scale them as Spark Ads and partnership ads with rights cleared up front
Tie every paid dollar to sign-ups and report cost per sign-up by creator, concept and hook
Package founder-led and operations-team stories for social, working closely with creative and paid media
Profile
25 years in social content, creator marketing or content-led growth
Owned the content function at a consumer app or brand with strong, measurable results
Built and directed a roster of 20+ creators or UGC partners
Highly analytical: A/B tests content formats and reads hook rate, hold rate and shares
Scaled content from zero at an early-stage or founder-led company
On-site in New York, NY. Competitive equity; compensation can go higher for exceptional candidates.