Principal Product Marketing Manager (Healthcare AI)
ScrumAID
San Francisco, CA · Posted November 1, 2026
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About the job
A healthcare AI software company that sells to health systems and other care providers is hiring a principal product marketer to take charge of the market approach for its health-system segment. The role goes beyond messaging: the owner is accountable for how the segment grows and performs.
Responsibilities
Be accountable for how the health-system segment grows: market approach, messaging, pipeline, conversion and revenue
Work side by side with the sales, customer success and demand-generation teams to spot and act on the biggest growth levers
Lead integrated launches, setting strategy, success measures and the assets needed with product and sales
Direct the customer proof program of case studies, videos and ROI stories alongside content marketing
Maintain the enablement approach, including pitch narrative, battlecards, collateral and objection handling
Advise product and revenue leaders on how to price, package and monetize
Serve as the segment’s market and competitive expert, and bring its perspective into company planning
Profile
Seven or more years as a full-stack individual-contributor product marketer in sales-led B2B SaaS
Healthcare, health-tech or digital health background
Experience building or scaling a product marketing function from zero, ideally at a startup between Series A and D
Skill across positioning, launches and sales enablement for enterprise deals
Business-owner mindset, with competitive intelligence experience a plus
Hybrid in the San Francisco Bay Area. Visa sponsorship is not available.