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Digital Product Manager, Principal

Blue Shield of California

Oakland, CA · Posted November 9, 2026

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About the job

Your Role

The Digital Access to Care team is responsible for partnering with various stakeholders to build, refine and execute for our web and mobile Find a Doctor and search experiences. The Digital Product Manager, Principal will report to the Sr. Manager, Digital Product Management, Access to Care Manager. In this role you will help define the short-term and long-term product roadmap. You will work with cross-functional teams in a fast paced, agile environment and will be responsible for managing product development deliverables such as requirements documentation, analytics, design reviews, implementation, and delivery.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

Own and evolve the product strategy and roadmap for consumer-facing digital access and search experiences, translating business objectives and member needs into prioritized product initiatives

Establish and monitor product KPIs and analytics to measure adoption, engagement, experience performance, and business outcomes, using insights to drive continuous improvement

Conduct secondary market and competitive research to inform product decisions and identify emerging opportunities

Write and review detailed user stories and acceptance criteria covering multiple user-types

Leverage analytics tools to inform product decisions and show measurable outcomes of product releases

Develop and communicate user needs and hypotheses to guide product decisions and desired outcomes

Understand User Research and UX to translate user needs and insights into high-quality digital experiences

Clearly articulate business goals, strategies, recommendations, and rationale across broad range of internal and external audiences in an approachable way

Create and deliver clear and compelling presentations to all levels of leadership

Your Knowledge and Experience

Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree

Requires at least 10 years of prior relevant experience including product management, management consulting or entrepreneurship

Requires experience with digital product management, including ownership of consumer-facing web and/or mobile products from strategy through launch and ongoing optimization

Requires experience defining product roadmaps, writing user stories and acceptance criteria, and partnering with cross-functional teams in an Agile product development environment

Requires experience using product analytics, KPIs, and user insights to evaluate performance, prioritize improvements, and drive measurable outcomes

Experience developing or optimizing digital search and discovery experiences; experience with Elasticsearch or similar search technologies strongly preferred

Healthcare, health plan, payer, or similar highly regulated industry experience strongly preferred

Ability to identify opportunities to improve product operating models, processes, and ways of working across cross-functional teams

Strong written and verbal communication skills, with experience presenting product strategy, recommendations, and outcomes to senior leadership

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.