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About the job

Overview

We are seeking a Director, Product Marketing Manager with deep technical experience, an understanding of developer and maker audiences, and hands-on experience building applications with code and low-code/no-code tools to join our Copilot Incubation team.

In this role, you will drive end-to-end incubation and marketing strategy for new Microsoft Copilot features, agents, and other high-profile product capabilities, guiding products from early concept through launch to meet market needs and deliver differentiated customer value. You will translate complex technical capabilities into a compelling story for how AI-driven assistants empower people to build applications and transform the way they work, while driving strategic and go-to-market decisions that shape new market categories. You will partner closely with product management, engineering, design/UX, business planning and finance, sales and field marketing, Public Relations (PR)/communications, and analyst relations to ensure end-to-end success.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Define and drive the end-to-end incubation and marketing strategy for Microsoft Copilot next-generation capabilities, applying deep technical experience in developer tools and low-code/no-code application building to align initiatives with broader Copilot strategies and business goals

Build and maintain trusted relationships with product teams and executive stakeholders, combining influencing skills with deep knowledge of professional developers, low-code/no-code makers, and their application-building workflows to shape product roadmaps and ensure product-market fit

Lead incubation efforts from concept to launch: synthesize market and competitive insights, translate complex technical capabilities into clear value propositions and positioning for developer and maker audiences, craft compelling narratives, and establish go-to-market and launch plans

Operate as a connector and facilitator, managing without authority to coordinate cross-functional teams in engineering, design, business planning, finance, sales, and marketing toward common goals

Elicit input from leaders and guide executive decision-making to align resources and priorities; act as a trusted advisor to executives while pushing forward independently when appropriate

Develop and deliver technically credible marketing and enablement assets—including hands-on application prototypes, demos, technical presentations, blog content, case studies, events, and training materials—grounded in practical experience building applications with code and low-code/no-code tools to drive awareness, adoption, and advocacy

Serve as a voice of innovation to the field, translating product vision into practical guidance for sales and customer success teams, supporting customer engagements, and ensuring feedback is integrated into product direction

Collaborate with PR/communications, analyst relations, and design/UX teams to represent the incubation portfolio and tell a cohesive story across internal and external audiences

Embody our Culture and Values

Qualifications

Required/minimum qualifications

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, product management, business development

OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business

OR equivalent experience.

Additional or preferred qualifications

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, product management, business development

OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing, product management, business development

OR equivalent experience.

Experience leading cross-functional new product or incubation programs in technology, with experience taking products from early concept through launch and early adoption

Experience using market/customer insights and data to inform product and marketing direction

Experience translating deeply technical product concepts for non-technical audiences

Experience creating comprehensive go-to-market and launch strategies, including positioning, messaging, field enablement, and demand generation

Experience working with AI-driven products and agentic architectures, particularly within the Microsoft 365 ecosystem

Experience partnering with engineering teams to influence product roadmaps and bring innovative solutions to market

Experience representing products in analyst briefings, press interviews, industry events, and customer meetings

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.