Market Research Analysts and Marketing Specialists vs Public Relations Specialists: AI exposure, pay and openings
AI use is higher in market research analysts and marketing specialists work: 65% of tasks (high) against 45% for public relations specialists (high). Market Research Analysts and Marketing Specialists has the higher median pay, $78,760 a year against $74,750, a gap of $4,010.
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet.
Side by side
| Measure | Market Research Analysts and Marketing Specialists | Public Relations Specialists |
|---|---|---|
| Tasks that already see AI use | 65% (High) | 45% (High) |
| Median pay a year | $78,760 | $74,750 |
Exposure: Anthropic Economic Index, March 2026. Pay, growth and openings: Bureau of Labor Statistics.
The full check for each job
- Market Research Analysts and Marketing Specialists: tasks, related jobs and skills to build
- Public Relations Specialists: tasks, related jobs and skills to build
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