Market Research Analysts and Marketing Specialists: how much of the work does AI already do?

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Median pay

$78,760

What the job involves

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Measure and assess customer and employee satisfaction.
• Forecast and track marketing and sales trends, analyzing collected data.

Related jobs that pay more or are less exposed

Chosen by overlap in skills and knowledge with market research analysts and marketing specialists, so the move uses what you already know.

• Marketing Managers

  Pays about $88,000 more (median $166,790). AI use is lower: 32% of tasks.

• Business Intelligence Analysts

  Pays about $41,000 more (median $120,230). AI use is lower: 46% of tasks.

• Advertising and Promotions Managers

  Pays about $55,000 more (median $133,660). AI use is lower: 17% of tasks.

• Online Merchants

  Pays about $4,000 more (median $83,050). AI use is lower: 18% of tasks.

• Financial and Investment Analysts

  Pays about $24,000 more (median $102,740). AI use is lower: 57% of tasks.

Compare with a related job

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Prompts to run on your own résumé in any AI assistant

Has your employer filed layoff notices?

A separate question from AI exposure. This checks public WARN filings for the company you work for.

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Questions

Will AI replace market research analysts and marketing specialists?

This data cannot say. It measures how much of the work AI is already used for today: 65% of the tasks, which is high. It is not a forecast of job loss.

How is the number worked out?

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index, March 2026.

What do market research analysts and marketing specialists earn?

The national median is $78,760 a year (Bureau of Labor Statistics).

Exposure: Anthropic Economic Index, March 2026. Pay and growth: Bureau of Labor Statistics. Tasks and skills: O*NET. All jobs.