Senior Analyst, Marketing Investment & Budget Management
Kabbage
New York, NY · Posted November 9, 2026
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About the job
The Sr. Analyst - Non-Optimized Investment Management is responsible for managing and operationalizing the US Consumer Services marketing budget, supporting teams within US Consumer Card, Travel & Lifestyle Services, Global Dining, Banking, Amex Offers & Digital Media, and ECMX. This position will develop a broad perspective of US Consumer Services, working cross-functionally with Finance, Controllership, USCS Business Leads.
Function as the reporting and budget management lead for USCS Non-Optimized Advertising & Promotion (A&P) investments.
Own the end-to-end reporting suite for USCS Non-Optimized marketing investments.
Manage the day-to-day budget operations for 100+ Budget Lines across US Consumer Services.
Manage transfers/reductions/increases for A&P Budget Lines, in close partnership with Finance, Controllership, and Business Leads.
Own and drive enhancements to centralized budget management processes within USCS.
Lead year-end accrual process for A&P Budget Lines.
Lead quarterly budget management training to USCS colleagues.
Own monthly MR/CoBrand incentive mapping process in partnership with Controllership, ensuring accurate monthly bookings of A&P incentive costs.
Bachelor’s degree preferred
2-3+ years professional experience in strategic planning/budget management/similar field a plus.
Strong analytical skills and attention to detail.
Strong aptitude with MS Office Suite: Excel – formulas, pivot tables, macros. Able to work with large amounts of data from different sources to create user-friendly, digestible reporting.
Experience leveraging Gen AI Tools to increase productivity and enhance processes.
Highly organized, able to prioritize and proactively communicate progress, needs, issues, etc.
Strong sense of responsibility – demonstrates personal excellence and consistently delivers high quality work.
Excellent written and verbal communication skills– equally capable working with a peer or a senior leader.
Project management skills – organized, detail-oriented, able to manage multiple deliverables and prioritize, communicates proactively re: progress, needs, issues, etc.
Excellent relationship building skills – enjoys working as part of a larger team and fostering relationships.
Eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.