Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

CrossCountry Consulting is the transformation partner for the Office of the CFO. As a trusted advisor to Fortune 500 companies, emerging growth market leaders, and private equity sponsors, we combine deep domain expertise with the power of data, AI, and technology to modernize workflows, drive human-centered change, and maximize transaction value. Grounded in our Core Values, we are committed to solving today's most complex challenges while delivering a better experience for our clients, our people, and our communities. When you join CrossCountry, you become part of a team that believes in collaboration, generosity, and the drive to help our clients work smarter, build resiliency, and prepare for the future.

Position Overview:

We are seeking an experienced Senior Marketing Operations Analyst to join our growing team! In this role, you will help manage our marketing operations function, including the applicable systems, processes, reporting, and data analysis.

The ideal candidate will have prior marketing operations experience, strong project management and communication skills, and thrive on driving results and optimizing operations through efficient processes and technology.

This is a hybrid role with attendance required 2-3 days a week in our Mclean, VA office.

What You'll Do:

Serve as the owner and team expert for core marketing platforms, including HubSpot and our data and reporting solution, and as the primary vendor contact

Manage the marketing automation system, including setting up and monitoring workflows and templates, lead scoring, and advising the team on best practices

Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data

Be the primary contact for marketing requests received through our internal ticketing system, including resolving where possible or assigning to others on the team

Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through

Collaborate with Revenue Operations to help manage marketing attribution and the information flow between Hubspot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns

Leverage AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities

Refresh monthly budget tracker, validate data, and flag inconsistencies or pacing concerns

Identify areas for process improvement and enable automations across the team utilizing PowerBI, Smartsheet automations, and AI support

Lead or support strategic team initiatives and research efforts

Provide other general operations support as needed, including for events, campaigns, and communications

Stay current on the latest marketing operations best practices and solutions

What You'll Bring:

Bachelor's degree in marketing, communications, or a related field

3-5 years of experience in marketing operations, preferably in a B2B environment

Strong project management skills to manage multiple efforts concurrently

Hands-on experience with marketing automation platforms, preferably HubSpot or comparable marketing systems

Advanced proficiency in AI and data analysis to drive marketing decisions

Strong analytical and problem-solving skills and attention to detail

Excellent communication and interpersonal skills and collaboration with cross-functional teams and stakeholders

CrossCountry Consulting is required to include an estimate of the compensation range for this role. The following range takes into account a wide range of factors including but not limited to, skills, experience, education, licenses, certifications, business needs, and internal equity. An estimate of the current range is $70,000-$100,000 per year + annual bonus + additional benefits.

Benefits Summary The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/.

Equal Employment Opportunity (EEO) CrossCountry provides equal employment opportunities (EEO) to all employees and applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.

As an equal opportunity employer, CrossCountry is fully committed to comply with all federal, state, and local laws and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, pregnancy, genetics, sexual orientation, veteran status, gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.