Email Marketing Specialist

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX

Team Overview

As an Email Marketing Specialist at ADF, you'll report the the Sr. Director of Digital Marketing and be responsible for building, running, and optimizing our email program on Salesforce Marketing Cloud. You’ll own the technical execution of our email communications, from audience segmentation and dynamic content to automation, testing, and deliverability. You’ll work closely with our content, design, and donor acquisition teams, as well as our CRM and data owners, to ensure the right message reaches the right supporter at the right time. You’ll support our marketing technology modernization by executing email builds and migrations within the roadmap set by the Sr. Director of Digital Marketing.

Key Responsibilities

Campaign Build and Deployment

Build, QA, and send email campaigns in Email Studio, including one-time sends, recurring sends, and triggered messages

Create and maintain templates, content blocks, and reusable dynamic content in Content Builder

Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling

Automation and Journeys

Design and build multi-step lifecycle programs in Journey Builder and Automation Studio (welcome series, donor nurture, re-engagement, reactivation, event follow-up), monitoring automations for errors and resolving failures quickly

Configure entry sources, decision splits, wait logic, and exit criteria

Data and Segmentation

Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters, working with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud

Maintain list hygiene, data integrity, and consent/opt-out compliance

Testing and Optimization

Plan and execute A/B and multivariate tests on subject lines, content, send times, and audience

Analyze performance and deliver clear reporting on opens, clicks, conversions, revenue, and list health

Deliverability, Compliance, and Documentation

Monitor sender reputation, bounce and complaint rates, and inbox placement, and escalate issues to IT or vendors (such as IP warming and authentication setup)

Ensure compliance with CAN-SPAM, GDPR/CCPA where applicable, and internal privacy standards

Maintain documentation for process, naming conventions, and folder structures, following established standards

Minimum Qualifications

Salesforce Certified Marketing Cloud Email Specialist certification (active)

3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud

Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder

Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL

Experience with segmentation, dynamic content, and A/B testing

Solid understanding of email deliverability and compliance requirements

Strong attention to detail and a disciplined QA process

Clear written and verbal communication, with the ability to work across technical and non-technical teams

Preferred Qualifications

Additional Salesforce certifications

Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures

Experience migrating from another ESP or marketing automation platform (e.g., Pardot / Account Engagement)

Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools

Experience with SSJS, APIs, or Cloud Pages

Bachelor’s degree in marketing, communications, information systems, or equivalent experience

Nonprofit, fundraising, or donor-based email experience

Pay & Benefits

At Alliance Defending Freedom, we offer competitive compensation and a comprehensive benefits package to support your well-being and growth. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

Want to Know More About ADF?

This salary range is reflective of a position based in Lansdowne, VA. This range is a good-faith estimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.

Virginia Salary Range $77,800 — $110,600 USD