Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

Check how this applies to your own job

Skills this job asks for

Say which you have and which you want to build. We use it to match you to jobs like this one.

About the job

Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Manager, Customer Marketing partners across functions to develop and execute customer marketing plans for the assigned Channel. The manager will be a functional extension of the Sales & Brand teams that effectively executes key business initiatives with the goal of enabling the sales force to deliver profitable and sustainable sales growth. This role is integral to the channel’s participation in Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans. The role requires strong prioritization and stakeholder management to support delivery of channel growth targets.

Partnership with brand teams will include but not be limited to representing the channel on innovation teams and works cross-functionally to develop and execute channel plans for the assigned channel(s) in support of brand strategy.

Ways you will make a difference

Collaborate with multiple internal cross-functional groups (e.g., Marketing, Finance, Revenue Management, Category Management, Sales Planning, Commercialization team) to execute brand and customer initiatives

Engage with Marketing and Category Leadership to provide the voice of sales in strategic initiatives

Engage with Customer teams to develop an understanding of what is needed on-going to support success of sell-in and performance with the customer

Identify and propose customer-specific product opportunities, building the business case and partnering with the Commercialization team through launch

Translate national shopper marketing campaigns to customer specific programs; manage the development and execution of campaigns, promotions, and innovation to support business growth within each channel of distribution

Manage the assigned customer marketing budget, aligning spend with account plans

Evaluate and recommend go/no-go action based on the viability of a strategic initiative

Develop a deep understanding of markets and consumers and apply that understanding to developing plans and strategies

Handle multiple initiatives simultaneously and work under pressure to meet deadlines

Perform special projects as required

Skills that will make you successful

Business acumen with strong analytical skills and demonstrated technical competence

Ability to excel in fast paced high pressure environment

Positive attitude with intellectual curiosity and eagerness to learn

Analytical problem solver

Comfortable pushing others with diplomacy

Strategic thought leader

Effective communicator

Building strong cross functional relationships

Resilient / Adaptable

Soft skill of influence

Strong interpersonal relationships

Organized and able to prioritize work effectively

Personal courage to raise respectful tension

Self-sufficient as well as a strong team player with a developed sense of ownership

Commercial understanding of marketing, sales, and operational strategy, planning and budgetary issues

Willingness to travel as needed

Experiences that will support your success

Minimum Bachelor's degree, preferably in Business, or Marketing related field

Minimum 5 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required

Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets, and analytical problem-solving

Relevant project management or consulting work is preferred

Experience and skill presenting concepts to multiple audiences, including senior leadership

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this role is $112,283 - $157,196 annually.