← Search all jobs

Product Marketing Lead

Root

San Francisco, CA · Posted October 21, 2026

Just laid off? Start here: a plan for the first weeks

More in California job market · Financial Services & Banking · Marketing jobs

More roles at Root

Similar jobs

Where San Francisco, CA ranks

Where San Francisco, CA placed in our monthly rankings, month by month. Each month stays online at its own address.

How AI is used in this kind of work

Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

Check how this applies to your own job

Skills this job asks for

Say which you have and which you want to build. We use it to match you to jobs like this one.

About the job

🌍 We’re making security suck less for developers.

Security tools haven’t kept up with how software is built today. They interrupt teams, slow releases, and turn security into a bottleneck instead of a capability. We built Aikido to change that. Aikido builds developer-first security products that reduce real risk without getting in the way of shipping software. We focus on what actually matters and automate the rest.

We’re taking on legacy security tools teams have been stuck with, and we’re winning. If you want to help us take market share and build products developers actually enjoy using, you’re in the right place.

Founded in 2022 by third-time founders, Aikido has $85M in the bank and a long runway ahead. We’re building toward self-securing software. Join an all-star team. Take real ownership. Push boundaries. Build things that matter.

We need a Product Marketer who knows how to make noise in the right places. Someone who can position our product, tell a compelling story, and make sure developers see us as their go-to security tool 🔥. You’ll have full ownership to craft messaging, drive awareness, and fine-tune our positioning.

Responsbilities

Create compelling content for developers

Craft the Aikido narrative and the stories of our users - launching sexy, narrative-rich assets such as customer stories, sales collateral, and videos that showcase Aikido’s value proposition

Align with product to drive go-to-market for new and existing features

Create and execute marketing campaigns for Aikido’s product initiatives, driving awareness and adoption

You have a strong product marketing background at a developer-focused company

A solid grasp of product positioning and go-to-market strategies, especially around product-led growth

Experience crafting compelling narratives and marketing materials for technical audiences

Exceptional storytelling abilities, both written and verbal

Experience in security, DevOps, or DevSecOps is a must

What you can expect

Short decision lines. Big ownership. Shape the projects that matter and ship fast.

Grow as fast as we do. Take on more, own more, and carve out your own path.

Top-tier tech pay and equity.

High trust, strong values, zero corporate BS.

Flexibility in working hours.

A company that sticks to its values in an open and informal atmosphere.

We hire for talent, drive, and potential. Everything else is noise.