CRM & Digital Production Designer

The CRM & Digital Production Designer role reports to the Creative Manager, Brand & Content Systems. This role is responsible for the technical production, coding, testing, measurement readiness, and deployment support of email and digital marketing creative across Murphy USA and QuickChek. The role combines digital production expertise, marketing technology knowledge, and channel optimization capabilities to ensure customer-facing communications are measurable, scalable, and operationally efficient.

In this role, he/she will transform creative concepts into channel-ready assets, implement technical requirements that support measurement and attribution, and ensure customer-facing communications are properly integrated with audience, CRM, loyalty, and customer data platforms. This individual serves as the bridge between creative development, deployment systems, and marketing measurement capabilities.

Additionally, the role will coordinate closely with Digital/CRM, Analytics, and external technology partners to ensure communications are functioning as intended, deploy successfully across channels, and support business performance measurement. This individual will play a critical role in ensuring Marketing's content supply chain is technically sound, operationally efficient, and prepared to scale with future automation and personalization capabilities.

Essential Duties and Responsibilities

Build, code, test, QA, and support deployment of email communications for Murphy USA and QuickChek.

Develop, maintain, and optimize reusable email templates, component libraries, and modular communication frameworks.

Implement tracking parameters, campaign tagging, and measurement requirements across digital marketing initiatives.

Ensure all customer-facing communications are properly configured to support reporting, attribution, experimentation, and performance optimization.

Support implementation of dynamic content, modular email systems, and reusable communication structures.

Partner with Digital and Analytics teams to support audience deployment strategies, customer journey execution, and measurement requirements.

Ensure communications are compatible across devices, operating systems, browsers, and email clients.

Troubleshoot production issues and recommend process improvements that improve efficiency, quality, and scalability.

Support integration between email production systems, DAM platforms, deployment platforms, customer data platforms, and marketing technology infrastructure.

Collaborate with Creative, Digital, and Analytics teams to identify opportunities for improved automation, efficiency, measurement, and workflow optimization.

Maintain deployment standards, tagging frameworks, technical documentation, coding standards, QA procedures, and production best practices.

Monitor emerging email development, marketing automation, and production technologies and recommend opportunities for continuous improvement.

Perform other duties as assigned.

Required Experience and Skills

Equivalent to a four-year degree in Marketing, Digital Media, Computer Science, Information Systems, or related field.

Three or more years of experience in email development, CRM production, marketing technology, digital production, or related disciplines.

Experience coding HTML emails and developing reusable email templates and component libraries.

Knowledge of campaign tracking, tagging, QA processes, digital measurement practices, and deployment standards.

Experience supporting marketing measurement, attribution, campaign optimization, or customer engagement reporting.

Understanding of CRM, loyalty, customer data platforms (CDPs), audience segmentation concepts, personalization frameworks, and marketing automation ecosystems.

Familiarity with email deployment platforms, digital marketing technologies, and marketing production workflows.

Strong analytical, problem-solving, and organizational skills.

Advanced software skills: PowerPoint, Excel.

Additional software experience: Braze, Paytronix, email development platforms, analytics tools, project management applications, and related marketing technology solutions.