Public Affairs Specialist (GS-12)
Office of the Secretary of the Interior
Salt Lake City, UT · $90k–$116k a year · Posted November 4, 2026
Just laid off? Start here: a plan for the first weeks
See every open role at Office of the Secretary of the Interior
More in Utah job market · Government & Public Sector · Marketing jobs
More roles at Office of the Secretary of the Interior
- Office and Project Manager (GS-11/12) · Anchorage, AK
- Financial Specialist (GS-12) · Salt Lake City, UT
- Aviation Manager (Program Manager) -Direct Hire Authority (GW-12/13) · Fairbanks, AK
- Supervisory Program Analyst (GS-13) · Lakewood, CO
- Program Analyst (GS-13) · Salt Lake City, UT
- Supervisory Logistics Management Specialist (Interagency Dispatch Center Manager) (GW-12) · Fairbanks, AK
Similar jobs
- Content Specialist · State of Utah · Salt Lake City, UT
- Internal Communications Specialist · ECU Health · Greenville, NC
- Digital Content Specialist - Cardiac & Vascular Services · University Of Miami · Coral Gables, FL
- Global HRSD Content Specialist · Danaher · New York, NY
- Senior Communications Specialist - Asset Management Group Investment Office · PNC Financial Services Group · Cleveland, OH
- Media Relations Specialist — Corporate & Networking · Hewlett Packard Enterprise · Spring, TX
Where Salt Lake City, UT ranks
Where Salt Lake City, UT placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #1Cities where the biggest share of jobs do not need a four-year degree in the Mountain West19% · of 14
- #1Best all-round cities for new graduates in the Mountain West66 / 100 · of 11
- #2Cities with the most jobs that do not need a four-year degree in the Mountain West142 jobs · of 15
- #2Best all-round cities for remote workers in the Mountain West66 / 100 · of 11
- #3Best cities for software and engineering jobs in the Mountain West289 openings · of 22
- #3Best all-round cities for mid-career professionals in the Mountain West60 / 100 · of 11
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
How AI is used in this kind of work
Among public relations specialists, AI is already used for a large share of the tasks. Measured exposure for public relations specialists: 45% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
Summary
You will serve as a Public Affairs Specialist with Office of the Secretary of Interior. The Department of the Interior is devoted to protecting and preserving the natural resources of this great nation, including National Parks, Landmarks, and the well-being of communities, including those of Native American, Alaska Natives and affiliated Islanders.
Duties
Salary is based on RUS pay table, actual salary will be set to the location negotiated. Selectee will be required to report to a federal facility. Some of the major duties you will perform include but are not limited to the following: Serves as a principal National Park Service (NPS) spokesperson and primary point of contact for national news media. Manages media inquiries, develops official statements and responses, coordinates interviews, and maintains relationships with national reporters and news organizations. Leads media response planning for high-profile incidents, emergencies, controversial issues, and emerging reputational risks affecting NPS. Develops and executes timely media responses in coordination with appropriate officials and subject-matter experts. Anticipates media scrutiny and recommends appropriate communications responses. Develops and implements proactive communications strategies to inform the public about NPS programs, policies, initiatives, and accomplishments. Identifies opportunities for national media coverage, develops key messages and talking points, and supports national announcements and proactive media outreach. Serves as a key liaison between NPS leadership, the DOI Office of Communications, other bureaus, regional public affairs officers, and park communications staff. Coordinates national announcements, sensitive media responses, and leadership messaging to ensure consistency and appropriate review and clearance. Monitors national news coverage and emerging issues affecting NPS. Analyzes media trends, identifies potential communications challenges, and provides recommendations to senior leadership. Prepares or coordinates media briefings, background materials, anticipated questions, and other communications products to support informed decision-making.
Qualifications
Requirements Continued...Qualifications: All qualifications must be met by the closing date of this announcement - 11/11/2026-unless otherwise stated in this vacancy announcement. Competitive candidates must also meet Time-in-Grade requirements as defined in 5 CFR 300, Subpart F. For current Federal employees, if hours worked per week are not included on your resume, you must submit a non-award SF-50 as part of your application to be used to validate your work schedule and determine the amount of specialized experience that you will be granted. An award SF-50 will not be acceptable documentation for which to consider your amount of qualifying experience. For periods of time that reflect military service, the DD-214 or Statement of Service is sufficient to meet the work schedule requirement as the service dates will be reflected. For all other applicants who are not current federal employees, your resume must state either "full-time" (or "40 hours a week") or "part-time" with the number of hours worked per week to ensure proper crediting of specialized experience. Minimum Qualification Requirements: To qualify for this position, you must meet the following minimum qualifications: Specialized Experience: To qualify for this position at the GS-12, you must possess at least one full year of specialized experience equivalent to the GS-11 level in the Federal service (obtained in either the public or private sectors). Specialized experience is defined as demonstrated experience: Responding to news media inquiries; Coordinating the review and clearance of media responses; and Monitoring and analyzing news media coverage. Must meet all. Additional information on the qualification requirements is outlined in the OPM Qualification Standards Handbook of General Schedule Positions and is available at OPM's website: https://www.opm.gov/qualifications/standards/indexes/num-ndx.asp
Requirements
Must be a U.S. Citizen or National. Appointment subject to background investigation and favorable adjudication. Males born after 12-31-59 must be registered for Selective Service. Direct Deposit participation required. Successfully pass the E-Verify employment verification check. To learn more, visit https://www.e-verify.gov/. As a condition of employment for accepting this position, you may be required to serve a 1-year probationary period -OR- 2-year trial period to evaluate your fitness and whether your continuation of employment advances the public interest. This probationary or trial period is an extension of the appointment process and therefore requires the agency to determine if continued employment would advance the public interest, meet the organization goals and mission of the agency, and/or otherwise promote the efficiency of the service. In determining if your employment advances the public interest, the agency will consider: your performance and conduct; the needs and interests of the agency; whether your continued employment would advance organizational goals of the agency or the Government; and whether your continued employment would advance the efficiency of the Federal service. Under applicable law, the employment of an individual serving a probationary or trial period automatically terminates when that period ends unless the agency affirmatively certifies, in writing, that the individual's employment should continue and that their appointment should be finalized. In the absence of agency action to affirmatively certify continued employment beyond the probationary or trial period, such appointments are terminated. Upon completion of your probationary period -OR- trial period your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest. Occasional weekend work required, not frequent. *Additional Requirements located under qualifications*
How you will be evaluated
Your qualifications will be evaluated based on your application materials (e.g. resume, supporting documents), the responses you provide on the application questionnaire, and the result of the additional assessment(s) required for this position. To be considered for this position, you must complete all required steps in the process. Your resume must not exceed 2 pages. Only the document submitted as the "Resume" under the Documents section will be used to determine your qualifications/eligibility and for rating purposes. In the event you submit more than one resume, only the latest submission will be reviewed. You will be assessed in the following competencies (knowledge, skills, abilities, and other characteristics): Attention to Detail Customer Service Flexibility Influencing/Negotiating Integrity/Honesty Interpersonal Skills Learning Reading Comprehension Reasoning Self-Management Stress Tolerance Teamwork In addition to the application and application questionnaire, this position requires successful completion of the USA Hire Assessment, if required. The USA Hire Assessments includes a cut score based on the minimum level of required proficiency in these critical general competencies. You must meet or exceed the cut score to be considered. You will not be considered for the position if you score below the cut score or fail to complete the assessment. All qualified non-competitive applicants and the best-qualified Merit Promotion applicants will be referred to the hiring manager for consideration. Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration or your score may be lowered. Cheating on an assessment may also result in your removal from consideration. Applicants who include vulgar, offensive, or inappropriate language or information in their application package will be ineligible for further consideration for this position. Current or former displaced Federal employees who are surplus, displaced, or involuntarily separated have special priority selection rights under the Agency Career Transition Assistance Program (CTAP) or the Interagency Career Transition Assistance Program (ICTAP). To be considered under CTAP/ICTAP, you must be well-qualified, score at least 85 (i.e., meet the minimum qualification requirements, including any selective placement factors; education, and experience requirements), and be able to perform the duties of the position upon entry.
How to apply
Please read the entire announcement and all the instructions before you begin an application. To apply for and be considered for this position, you must complete all required questionnaires, assessments, select appropriate hiring eligibilities, and submit all required documentation as specified in the How to Apply and Required Documents section. The complete application package must be submitted by 11:59 PM (ET) on the 11/11/2026-unless otherwise stated in this vacancy announcement to receive consideration. Note: You will only be marked eligible for those eligibilities that you selected and provided the appropriate supporting documentation. The application process is as follows: Click the Apply Online button. Answer the questions presented in the application and attach all necessary supporting documentation. To PREVIEW the application questionnaire, select the following link: https://apply.usastaffing.gov/ViewQuestionnaire/13105842 Click the Submit Application button prior to 11:59 PM (ET) on the announcement closing date. If you are required to complete any USA Hire Assessments, you will be notified after submitting your application. The notification will be provided in your application submission screen and via email. The notification will include your unique assessment access link to the USA Hire system and the completion deadline. Additionally, in USAJOBS you can click "Track this application" to return to your assessment completion notice. Access USA Hire using your unique assessment link. Access is granted through your USAJOBS login credentials. Review all instructions prior to beginning your assessments. You will have the opportunity to request a testing accommodation before beginning the assessments should you have a disability covered under the Rehabilitation Act of 1973 as amended. Set aside at least 3 hours to take the USA Hire Assessments; however, most applicants complete the assessments in less time. If you need to stop the assessments and continue later, you can re-use your unique assessment link. Your responses to the USA Hire Assessments will be reused for one year (in most cases) from the date you complete an assessment. If future applications you submit require completion of the same assessments, your responses will be automatically reused. Visit the USA Hire Applicant Resource Center for practice assessments and assessment preparation resources at https://support-usahire.opm.gov/hc/en-us. Applicants who apply under this job opportunity announcement agree to have their application, associated documents and applicable personal information shared with other Bureaus/Offices within the Department of the Interior (DOI) who have vacancies within the same occupational series, grade, full performance level and in the same geographic location(s), including within the same metro/commuting area. Applying to this announcement does not replace the need to apply to other job opportunity announcements for which you wish to receive consideration. To update your application, including supporting documentation: During the announcement open period, return to your USAJOBS account, find your application record, and click Edit my application. This option will no longer be available once the announcement has closed. Eligibilities: Please ensure you complete the Eligibility section of this application. This section determines the hiring paths under which you may be considered for this position. You will only be considered for the eligibilities you select. Applicants are strongly encouraged to reach each eligibility carefully to understand the requirements and select all that apply. For each eligibility selected, you must upload the required supporting documentation. Review the eligibility descriptions to confirm you are providing the correct documents. You may select more than one eligibility, if applicable. If you do not select at least one eligibility, you will not be considered for this vacancy. To learn more about federal hiring paths, visit USAJOBS - Unique Hiring Paths. To view the announcement status or your application status, visit https://help.usajobs.gov/how-to/application/status.
Other information
Additional vacancies may be filled using this job announcement. Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments. (https://appsupport-usastaffing.opm.gov/hc/en-us/sections/45063131363475-Reasonable-Accommodation-Information) All DOI employees, their spouses, and minor children may not acquire or retain any claim, permit, lease, small tract entry, or other rights granted by the Department in Federal lands, with limited exceptions. Additional ethics prohibitions can be found here, DOI Ethics Prohibitions | U.S. Department of the Interior. Physical Demands/Work Environment: The work is primarily sedentary. Work is mostly performed in an office setting, with periods of travel with Department management officials. The duties of this position are suitable for telework and the selectee may be allowed to telework with supervisor approval.