Among public relations specialists, AI is already used for a large share of the tasks. Measured exposure for public relations specialists: 45% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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About the job

Content Planning Coordination Translate communications priorities into concrete content assignments and deliverables; gather program information, updates, stories, dates, and materials from staff and events. Maintain the working content calendar, including deadlines, draft dates, approvals, publishing dates, and content status; flag delays, gaps, or missing information. Writing, Content Creation Production Draft social posts, newsletter copy, emails, event descriptions, announcements, and other public-facing content using approved messaging and voice. Create graphics, captions, short-form digital content, and platform-specific materials; adapt approved messaging for different audiences and channels. Organize and maintain reusable content, images, graphics, templates, and communications assets. Review, Quality Control Approvals Prepare drafts for review, incorporate edits, and confirm names, dates, links, event details, accessibility, branding, formatting, and consistency. Route high-visibility, sensitive, or major campaign content through the established approval process before publication. Social Media Management Create, schedule, and publish approved posts, graphics, captions, and platform-specific content across MCA social channels. Monitor comments, messages, and engagement; respond or elevate issues according to established guidance. Track basic content performance and provide engagement information to inform future communications. Newsletters Email Communications Draft and assemble newsletters; gather program stories, event updates, and partner information from staff. Maintain distribution lists, prepare approved communications for sending, and support partner toolkits and outreach emails. Events Campaign Communications Produce flyers, registration reminders, social content, partner materials, and follow-up communications for major events and campaigns. Support communications before, during, and after events, including on-site content capture when appropriate; coordinate production timelines to support attendance and partner amplification. Systems, Templates Workflow Use and maintain established workflows, templates, standards, shared calendars, and file systems. Keep templates and communications assets current and organized and maintain clear draft, review, approval, and publication status.