Director of Product Marketing (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

📍Your Impact Starts Here

As our Director of Product Marketing, you will own how Homebase wins small business owners. That means the story we tell, how we price and package, which industries we go after, and what sales and support say on every call. Homebase has grown from a suite of tools for hourly teams into AI that takes care of an owner's least favorite work for them. More than 150,000 businesses already run on it. Most owners who would love Homebase have never heard of us, and your work decides how fast that changes.

You will report to our CMO, lead our Product Marketing team, and work daily with Growth, Creative, Product, Sales, and Support. Every campaign, landing page, sales script, and support conversation starts from what your team learns and builds.

This is a hands-on leadership role. You'll write the first draft of the narrative yourself and run the team with AI built into its work.

These are the key ways you’ll contribute and create impact in this role:

The Homebase story

- Own the company narrative and the testing system behind it. New messages go into market with frequent testing and are judged on conversion.

- Make sure Growth, Creative, Sales, Support, Product, and PR tell one story with the outcome owners care about up front and our product as the proof.

Pricing and packaging

- Own how we price and package Homebase so an owner understands it in seconds, and it grows revenue per customer.

- Ship pricing and packaging changes, and measure each one on conversion and revenue.

Industry go-to-market

- Use data to choose the industries we go after first, then run a cross-functional pod to execute vertical growth campaigns.

- Build the kit every channel runs on, including owner insights, competitor maps, ad and landing page messaging, creator briefs, and Sales and Support scripts.

Sales, support, and customer growth

- Give Sales and Support the scripts, plays, bundles, and offers they use on every call, and refresh them regularly from what reps hear and why deals are lost.

Products and customer insight

- Partner with Product so Team App, Payroll, Cash Out, and Hiring are positioned to win with the story carried through sign-up, trial, and an owner's first 30 days.

- Build a customer insight engine with regular owner conversations, a panel you can hear from in days, and a running read on the market.

Team leadership

- Decide how the team is organized and what it works on each quarter, and say no to work that doesn't move revenue.

- Grow the people on your team into bigger roles, and run the team on the same weekly cadence as Growth with AI built into research, briefs, testing, and analysis.

What success looks like

- In your first 90 days, you've talked with dozens of owners and our new narrative and first industry kits are running in market. Your team has a clear plan for the next two quarters.

- By month 6, you know within two weeks which message is winning, and industry campaigns are beating general ones. Your first pricing and packaging changes are live and measured.

- By month 12, Sales and Support run your plays on their calls, and revenue per customer is growing. Growth and Creative start new campaigns from your team's story and owner insight.

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

- 8+ years in Product Marketing or go-to-market roles. You have led a team of Product Marketers and grown people into bigger roles.

- You have built a company narrative from customer insight and got a leadership team with strong views behind it. You can show what it did to growth once it shipped.

- You have owned pricing and packaging decisions with real data behind them and a measurable result on revenue or conversion.

- You have worked side by side with growth teams in a self-serve or high-velocity business and judged messaging on conversion.

- You have built industry or segment go-to-market programs that marketing and sales actually ran.

- You use AI in your own work every day and can show how you check what it produces.

- Bonus points if you have: Experience marketing to small businesses or hourly teams, a background in HR, payroll, or fintech software, and pricing work in freemium-to-paid models.

- This role is probably not for you if

- Your best work is brand campaigns, launch plans, or positioning that lives in slides.

- Your playbook comes from enterprise, sales-led businesses with long deal cycles. Most of our owners buy on their own, and we judge messaging by whether they convert.

- You need months of research before anything ships. We test in weeks and learn in market.

- You prefer to direct from a distance. We need a leader who still writes the first version of the story.

🤝 The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

- 💡 Be Customer Obsessed – Solve problems with empathy and creativity.

- ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

- 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

- 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

- 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)

- 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match

- 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

- ⏰ Flexible Time: Unlimited PTO (salaried) + company holidays

- 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

- 👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)

- 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

- 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

- 🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

- 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What We Offer (Canada)

- 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

- 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

- ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods

- 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

- 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

- 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

- 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

- 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days

- 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

- Meet the Talent Acquisition team, Rachel U. https://www.linkedin.com/in/rachelheidiurbelis/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BCuOX%2Fj1mSRCYGDuDYwZXDA%3D%3D

- Meet the Hiring Manager, Matt M. https://www.linkedin.com/in/mattmcallistermarketing/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BCuOX%2Fj1mSRCYGDuDYwZXDA%3D%3D

- Meet with the CEO, John W. https://www.linkedin.com/in/johnwaldmann/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BCuOX%2Fj1mSRCYGDuDYwZXDA%3D%3D

- Participate in a case study and panel presentation

- Background Check + Offer Stage

- Welcome to the team, Homie 🎉

💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, We’re Homebase

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.