PUBLIC AFFAIRS SPECIALIST -T32 (GS-11)
Army National Guard Units
Madison, WI · $75k–$97k a year · Posted November 4, 2026
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Where Madison, WI ranks
Where Madison, WI placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #8Best all-round cities for new graduates in the Great Lakes49 / 100 · of 16
- #8Best all-round cities for remote workers in the Midwest57 / 100 · of 20
- #8Best all-round cities for remote workers in the Great Lakes57 / 100 · of 16
- #10Cities with the most jobs that do not need a four-year degree in the Great Lakes56 jobs · of 36
- #11Best cities for entry-level jobs that want AI skills in the Great Lakes4% · of 38
- #11Best all-round cities for new graduates in the Midwest51 / 100 · of 20
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
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- Employers with the most marketing jobs #1 Amazon (219 roles)
How AI is used in this kind of work
Among public relations specialists, AI is already used for a large share of the tasks. Measured exposure for public relations specialists: 45% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
Summary
This National Guard position is for a PUBLIC AFFAIRS SPECIALIST -T32, Position Description Number D1168000 and is part of the WI JFHQ-Public Affairs Office, Wisconsin National Guard.
Duties
As a PUBLIC AFFAIRS SPECIALIST -T32, GS-1035-11, you will assist the state's Public Affairs (PA) Officer at the strategic and operational level, with particular emphasis on developing segments of more complicated or sensitive communications campaigns and executing the National Guard Bureau's (NGB's) communication objectives. DUTIES AND RESPONSIBILITIES: (1) Assists the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide. (2) Researches and develops informational materials and complete communication campaigns for release to audiences through electronic and newspaper media. Prepared materials explain or describe the mission of the NG, NG accomplishments, policies, programs or actions taken to ensure the NG's compliance with state and federal regulatory requirements. Written materials include news releases, display advertisements, fact sheets, feature stories, background statements, special reports, etc. (3) Responds to media requests for information of both a routine and controversial nature. Prepares or assembles information kits, edits informational materials drafted by subordinate public affairs specialists or unit UPAR's, releases photographs and/or feature stories to the news media, coordinates media interviews with NG subject matter experts and arranges photographic and electronic media coverage of newsworthy NG events. (4) Maintains close working relationships with officials of various civic, media and community groups and Department of Defense personnel, as well as state and national government officials outside the NG. (5) Creates new or adapts or modifies accepted communication campaign formats to reach a target audience with a specific message. The selection of a communication campaign format is based on an analysis of targeted audience demographics and message content. After an informational campaign has been implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience. (6) Primary manager for the agency's official Federal website, ensuring timely, accurate, and compliant content updates within the AFPIMS platform. Experience working in AFPIMS-or similar government web content management systems-is highly desired to support effective digital communication and public engagement. (7) Performs other duties as assigned.
Qualifications
GENERAL EXPERIENCE: Experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems. SPECIALIZED EXPERIENCE: To qualify for the GS-1035-11 level, you must have at least 36 months experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience in managing the function of the work to be performed. Experience which includes leading, directing and assigning work of personnel.
Requirements
MILITARY REQUIREMENTS: Compatible military grade and assignment required prior to the effective date of placement. This is an excepted service position that requires membership in a compatible military assignment in the employing state's National Guard. Applicants who are not currently a member of the National Guard must be eligible for immediate membership. If you are not sure you are eligible for military membership, please contact a National Guard recruiter prior to applying for this position. Military Grades: E-4 through E-7 Conditions of Employment: National Guard Membership is required. Federal employment suitability as determined by a background investigation. May be required to successfully complete a probationary period. Must be able to obtain and maintain the appropriate security clearance of the position. This position is covered by the Domestic Violence Misdemeanor Amendment (30 Sep 96) of the Gun Control Act (Lautenberg Amendment) of 1968. An individual convicted of a qualifying crime of domestic violence may not perform the duties of this position. Ability to establish effective professional working relationships with coworkers and customers, contributing to a cooperative working environment and successful accomplishment of the mission. May occasionally be required to work other than normal duty hours; overtime may be required.
How you will be evaluated
Once the announcement has closed, your resume and supporting documentation will be used to determine if you meet the qualifications listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared to your responses on the assessment questionnaire to determine your level of experience. If you rate yourself higher than is supported by your application package, your responses may be adjusted and/or you may be excluded from consideration for this position. If you are found to be among the top qualified candidates, you will be referred to the selecting official for employment consideration.
How to apply
To apply for this position, you must complete the online application and submit the documentation specified in the Required Documents section below. A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration. To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application. Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process. After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process. You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package, and submit the application. To verify the status of your application, log into your USAJOBS account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/.
Other information
If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (https://www.sss.gov/RegVer/wfRegistration.aspx).