Community and Field Marketing Lead (B2B Software Startup)
ScrumAID
San Francisco, CA · Posted November 1, 2026
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About the job
An early-stage B2B software company that sells to product, engineering and professional-services leaders at sales-led software firms is hiring a lead for community and field marketing. The seat owns in-person programs, from executive dinners to speaking slots, and is judged on pipeline created rather than on attendance.
Programs you’ll run
Manage the event calendar, covering conference talks, exhibit space, satellite events and the follow-through that converts chats into meetings, at the industry gatherings where buyers show up
Run an executive dinner series in target cities, owning guest list, format, venue and results, and scale it past a single city
Produce a short-format podcast, from guest sourcing and booking to production and recap content
Build a webinar program of regular, valuable sessions featuring practitioners, customers and partners rather than sales demos
Cultivate a community where leaders in integrations and professional-services delivery choose to gather, and co-market with ecosystem partners
Be measured on meetings set, deals originated and pipeline touched, and convert successful formats into reusable playbooks and budget models
Who fits
Three to eight years in community or field marketing in B2B SaaS, preferably at an early-stage startup (Series A or B)
End-to-end ownership of company-hosted event series, not just booth logistics
An existing network of venues, vendors and organizers in San Francisco
Close collaboration with sellers, business development, the founders and product marketing
A plus: building a community from scratch, or supporting launches and offline activations
Hybrid in the San Francisco Bay Area. Visa sponsorship and transfers are not available.