Among market research analysts and marketing specialists, AI is already used for a large share of the tasks. Measured exposure for market research analysts and marketing specialists: 65% (high).

Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.

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Blue Shield of California has filed 8 layoff notices in the last twelve months, covering 60 workers, most recently August 2026. These are public filings with state labor departments, and an open role can sit alongside them. See the filings

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About the job

Your Role

The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies

Develop omnichannel communications strategies and implement tactical plans that drive health action or behavior change and support Blue Shield quality and cost of health care goals

Identify member insights that result in new and creative marketing communications strategies and tactics with unique messaging, positioning, and media to maximize results

Develop member segmentation and channel strategies, with a digital-first mindset

Lead day-to-day execution and delivery of projects with stakeholders and cross-functional teams including preparing creative briefs, managing project tasks and schedules, routing stakeholder reviews, managing quality assurance, and preparing reports and communications on project status

Be responsible for managing budget, invoice tracking and forecasting for your projects

Develop a measurement strategy for your campaigns and use data to measure success and continually optimize results (click through rates, response rates, action rates, list health, etc.), and report results to stakeholders and leadership

Ensure all campaign touchpoints use clear, health-literate and cohesive messaging to create a seamless member experience across channels and guide members towards actions that support better health outcomes

Your Knowledge and Experience

Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree

Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation

Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred

Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred

Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement

Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills

Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers

Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment

Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word

Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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