Social Media Manager

An experienced marketing professional with a strong legal social media background is needed to lead social strategy, content development, and digital engagement for a sophisticated global professional services environment. Based in New York, this position combines strategic planning, creative storytelling, analytics, and cross-functional collaboration to strengthen brand visibility and connect with clients, legal professionals, and broader business audiences.

The Social Media Manager will take ownership of the global social media editorial calendar while working closely with communications, design, content, business development, client experience, and other stakeholders. The ideal candidate brings at least 10 years of relevant experience and exceptional knowledge of LinkedIn, digital content strategy, audience engagement, and performance measurement.

Social Media Strategy & Content

Develop and execute a comprehensive global social media strategy aligned with broader business and brand objectives.

Create compelling social copy, graphics, video concepts, and other content tailored to individual platforms.

Lead content development for LinkedIn and other relevant social channels.

Translate complex legal and business topics into clear, engaging, audience-appropriate content.

Develop social content supporting thought leadership, events, media coverage, publications, organizational initiatives, and professional recognition.

Maintain a consistent brand voice and tone across social channels.

Identify emerging content opportunities and recommend new approaches to increase reach and engagement.

Apply current digital trends thoughtfully within a sophisticated professional services environment.

Editorial Planning & Campaign Management

The legal social media strategy will require close coordination across multiple practices, business teams, and geographic markets.

Develop and manage the global social media editorial calendar.

Establish content priorities and provide editorial recommendations to senior stakeholders.

Coordinate content across multiple initiatives, deadlines, and internal teams.

Partner with communications and editorial professionals to develop cohesive campaigns.

Collaborate with business development teams and attorneys on practice- and industry-focused content.

Develop social campaigns that support broader marketing, client engagement, and brand objectives.

Plan content around significant events, publications, thought leadership, and other timely initiatives.

Manage projects from initial concept through publication and performance analysis.

Visual Content & Digital Engagement

Partner with designers to develop high-quality social graphics, photography, video, and other visual content.

Help establish reusable social templates and content formats that create a distinctive and consistent digital presence.

Ensure social content aligns with established visual and brand standards.

Develop social-to-website user journeys that encourage audiences to engage with additional content.

Identify opportunities to improve calls to action and increase meaningful website engagement.

Collaborate on multimedia and visual storytelling approaches appropriate for professional audiences.

Attorney Social Media Support

Advise attorneys on developing effective professional social media content.

Assist with drafting and refining attorney posts as needed.

Provide practical guidance on platform best practices, content development, and audience engagement.

Develop training and resources that help attorneys strengthen their professional digital presence.

Serve as an internal subject-matter resource for social media strategy and evolving platform practices.

Analytics, AI & Performance Measurement

Establish KPIs for reach, engagement, conversion, website activity, and other relevant performance measures.

Analyze social media performance and identify trends across content types and audiences.

Prepare regular reports and strategic recommendations for executives and other stakeholders.

Use performance data to refine editorial decisions and improve future campaigns.

Evaluate social media monitoring, analytics, and content optimization technologies.

Incorporate approved AI-enabled tools where they can improve monitoring, analysis, workflow efficiency, or content performance.

Stay current on platform algorithms, digital trends, advertising tools, and emerging technologies.

Paid Social Media

As the social media program continues to develop, responsibilities may expand to include paid digital campaigns.

Plan and execute paid social media campaigns.

Develop audience targeting strategies.

Conduct A/B testing to evaluate creative, messaging, and campaign performance.

Monitor budgets and campaign results.

Optimize campaigns based on performance data and business objectives.

Legal Social Media Qualifications

10+ years of relevant social media, digital marketing, communications, or content strategy experience.

Professional services, legal industry, or other highly regulated industry experience preferred.

Deep expertise with LinkedIn and strong knowledge of other major social platforms.

Exceptional copywriting, editing, and visual storytelling abilities.

Demonstrated ability to simplify complex legal or business topics for digital audiences.

Experience developing social strategies that support broader brand and business objectives.

Strong understanding of platform algorithms, digital advertising tools, and emerging social trends.

Experience using analytics and performance data to improve content strategy.

Ability to define KPIs and communicate performance insights to senior stakeholders.

Strong project management and organizational skills.

Ability to coordinate projects involving multiple teams, regions, and deadlines.

Strong judgment when working with sensitive or highly regulated subject matter.

Ability to collaborate effectively with attorneys, executives, designers, marketers, and other professionals.

Experience with paid social media campaigns and audience targeting preferred.

Familiarity with AI-enabled social monitoring, analytics, or content optimization tools is valuable.

Position Details

Location: New York, NY

Experience: 10+ years

Salary: $140,000–$180,000 annually

Industry Background: Legal, professional services, or another highly regulated industry preferred

Primary Platform: LinkedIn

Focus: Global social strategy, content, digital engagement, analytics, and attorney support

This legal social media opportunity is well suited for an experienced digital strategist who can balance creative storytelling with business strategy and measurable results. The Social Media Manager will have significant ownership of the organization’s social presence, with opportunities to influence editorial direction, strengthen attorney engagement, introduce new digital approaches, and use performance insights to continually improve how sophisticated legal and business content reaches its audiences.

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