Senior Product Marketing Manager (Construction Tech)
ScrumAID
Austin, TX · Posted November 1, 2026
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Where Austin, TX ranks
Where Austin, TX placed in our monthly rankings, month by month. Each month stays online at its own address.
November 2026
- #1Best cities for professional services pay after cost of living$168k · of 25
- #1Cities with the most jobs that do not need a four-year degree in the Southwest493 jobs · of 38
- #1Best cities for pay after cost of living in the Southwest$168k · of 15
- #1Best cities for pay after cost of living in Texas$168k · of 8
- #1Best cities for software and engineering jobs in the Southwest1,931 openings · of 33
- #1Best all-round cities for mid-career professionals in the Southwest92 / 100 · of 15
Rankings about marketing jobs
- Best cities for marketing jobs #1 New York (1,754 openings)
- Best cities for marketing pay after cost of living #1 San Jose ($204k)
- Most requested AI skills in marketing jobs #1 AI tools in daily work (10.8%)
- AI tools named most often in marketing jobs #1 ChatGPT (1.2%)
- Employers with the most marketing jobs #1 Amazon (219 roles)
Pay compared with the market
This listing does not state pay. Across 108 open senior product marketing manager listings that state pay, the middle half runs $154,500 to $186,000 and the median is $172,000.
Listed pay is what employers advertise, not what people are paid.
Senior Product Marketing Manager salaries by state · Check your own pay
How AI is used in this kind of work
Among marketing managers, AI is already used for a large share of the tasks. Measured exposure for marketing managers: 32% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
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About the job
A software company selling to the construction industry across several countries is hiring its first dedicated senior product marketer. You would set up the function from nothing and shape how builders, owners and developers hear about and adopt the product.
Requirements of the seat
Set the positioning and message framework for different audiences (contractors, owners, developers), personas such as project managers and digital teams, and several regions
Audit what exists, write the product marketing playbook and then carry it out
Lead go-to-market planning for product, partner and feature launches, keeping a steady launch calendar
Run sales enablement from end to end, covering battlecards, objection-handling guides, one-page summaries, ROI calculators, demo scripts and deal coaching
Create AI-driven workflows for competitive tracking, research synthesis, content drafts and enablement material
Guide messaging strategy for an upcoming website rebuild
Gather customer proof points, grow advocates for references and case studies, and advise regional marketing managers
What we are after
Five to eight years of B2B SaaS product marketing, with ownership of launches from start to finish
Prior experience standing up product marketing where no team existed
Comfort with ambiguity and with working alongside product, sales, success and leadership teams
Skill at translating complicated products into sharp messaging that fills pipeline
Nice to have: marketing to field-based or technical buyers, in construction or property technology
Hybrid in Austin, Texas. Visa sponsorship and transfers are not available.