Entry-level marketing specialist jobs: what the job is, skills and open roles

A marketing specialist runs a piece of the marketing plan, such as email, social or product launches, and measures it. The title varies by company; check the posting for the channel.

What a marketing specialist does

In the marketing family of jobs. Roles that build the audience: content, campaigns, search, social and events.

A typical day

  1. 1. Plan and send campaigns
  2. 2. Write copy and brief designers
  3. 3. Measure results
  4. 4. Test subject lines, ads or pages
  5. 5. Report to the manager

Do you need experience?

Entry-level marketing specialist jobs exist, but none are open on the career sites we track at this moment, so we cannot say how many ask for experience. Each posting states its own requirements, so read the requirements section before you decide a job is out of reach.

Open entry-level marketing specialist jobs

Taken from employers’ own career sites and checked to still be open within the last week.

No entry-level marketing specialist jobs are open on the career sites we track right now. Save a search above and we will email you when one is posted, or search all marketing specialist jobs, including ones that do not say entry level.

Skills for marketing specialist jobs

The skills this job uses, most important first. Most can be learned or shown before the first day.

Skills to build or show

  1. 1. Campaign management
  2. 2. Copywriting
  3. 3. Analytics basics
  4. 4. Marketing platforms
  5. 5. Time management

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The market for marketing specialist work

Every figure names its source.

Open entry-level marketing specialist jobs
0

Source: NextChapter, checked against employer career sites, last 7 days.

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Employment outlook, the closest government category
Projected to grow 7% from 2025 to 2035 (much faster than average).

Source: BLS Employment Projections, 2025–2035.

AI use at work, the closest government category
Among market research analysts and marketing specialists, AI is already used for a large share of the tasks.

Source: Anthropic Economic Index.

Outlook and AI-use figures are for the government category “Market research analysts and marketing specialists”, the closest match to this job.

More jobs like marketing specialist

Roles that use the same skills, and where this job commonly leads.

Questions about marketing specialist jobs

What does a marketing specialist do?
A marketing specialist runs a piece of the marketing plan, such as email, social or product launches, and measures it. The title varies by company; check the posting for the channel. A typical day includes: plan and send campaigns; write copy and brief designers; measure results; test subject lines, ads or pages; report to the manager.
Can I get an entry-level marketing specialist job with no experience?
Entry-level marketing specialist jobs exist, but none are open on the career sites we track at this moment, so we cannot say how many ask for experience. Each posting states its own requirements, so read the requirements section before you decide a job is out of reach.
What skills do you need to be a marketing specialist?
The skills this job uses most are campaign management, copywriting, analytics basics, marketing platforms, time management. Most can be learned before the first day through coursework, short courses, practice or a related job.
Where can a marketing specialist job lead?
People in this job commonly move to digital marketing specialist, content marketing associate, marketing analyst. The link between jobs is the shared skills; the path is not guaranteed and depends on the employer.

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