Entry-level marketing jobs: 11 roles explained
Roles that build the audience: content, campaigns, search, social and events. 11 starting roles in marketing, with what each one does and the skills it takes.
Marketing roles
- Marketing Coordinator
0 open now
A marketing coordinator helps a marketing team deliver: scheduling campaigns, updating web pages, coordinating events and tracking results. It is a common first marketing job and shows you every channel.
Skills: Organization, Email platforms, Social media tools, Spreadsheet basics
- Marketing Specialist
0 open now
A marketing specialist runs a piece of the marketing plan, such as email, social or product launches, and measures it. The title varies by company; check the posting for the channel.
Skills: Campaign management, Copywriting, Analytics basics, Marketing platforms
- Digital Marketing Specialist
0 open now
A digital marketing specialist promotes a company online through search, paid ads, email and social media, and checks what works with analytics.
Skills: Google Analytics, Paid search and social ads, Email marketing tools, SEO basics
- SEO Specialist
0 open now
An SEO specialist helps a website show up in search results by improving its content, structure and links, and by tracking rankings and traffic.
Skills: Keyword research, On-page optimization, Google Search Console and Analytics, Basic HTML
- Social Media Specialist
0 open now
A social media specialist plans, writes and posts content on a brand's channels, answers the audience and reports what works.
Skills: Short-form writing, Content scheduling tools, Basic design and video editing, Analytics
- Content Marketing Associate
0 open now
A content marketing associate writes and manages articles, guides, newsletters and videos that draw in customers, with a plan tied to search and sales needs.
Skills: Writing and editing, SEO basics, CMS tools, Research
- Email Marketing Specialist
0 open now
An email marketing specialist builds and sends newsletters and automated email flows, manages lists and measures opens, clicks and sales.
Skills: Email platforms, Copywriting, Segmentation, A/B testing
- Marketing Analyst
0 open now
A marketing analyst turns campaign and customer data into answers: which channels pay back, which audiences respond and where to spend next.
Skills: Excel or Google Sheets, SQL basics, Dashboard tools (Tableau, Looker or Power BI), Statistics basics
- Associate Product Marketing Manager
0 open now
Product marketing sits between product, sales and marketing: it decides how a product is described, who it is for and how a launch goes. Associate roles support research, messaging and sales materials.
Skills: Research, Writing, Presenting, Cross-team coordination
- Public Relations Assistant
0 open now
A public relations assistant helps a company or client earn press and manage its message: monitoring coverage, building media lists, drafting pitches and releases.
Skills: Writing, Media research, Attention to detail, Social media
- Event Coordinator
0 open now
An event coordinator plans and runs meetings, conferences and customer events: booking venues, managing vendors, tracking registrations and handling the day itself.
Skills: Organization, Vendor management, Budgets, Calm under pressure
Other kinds of entry-level work
- Sales
- Customer success and support
- Finance and accounting
- HR and recruiting
- Operations and supply chain
- Administrative and office
- Technology and IT
- Data and analytics
- Healthcare administration
- Legal and compliance
- Banking, insurance and real estate
- Project and product
- Content and design
- Public sector, non-profit and education
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