NextChapter

Entry-level marketing specialist jobs: what the job is, skills and open roles

A marketing specialist runs a piece of the marketing plan, such as email, social or product launches, and measures it. The title varies by company; check the posting for the channel. Right now 1,183 entry-level marketing specialist jobs are open on employers’ own career sites.

What a marketing specialist does

In the marketing family of jobs. Roles that build the audience: content, campaigns, search, social and events.

A typical day

  1. 1. Plan and send campaigns
  2. 2. Write copy and brief designers
  3. 3. Measure results
  4. 4. Test subject lines, ads or pages
  5. 5. Report to the manager

Do you need experience?

27 of the 1,183 open entry-level marketing specialist jobs say in their own text that no experience is required. 8 say they provide training. The figures are counted from the posting text and change as jobs open and close.

Open entry-level marketing specialist jobs

Taken from employers’ own career sites and checked to still be open within the last week.

Showing the newest 15 of about 1,183 verified open jobs here. Search all jobs

Search all marketing specialist jobs

Skills for marketing specialist jobs

The skills this job uses, most important first. Most can be learned or shown before the first day.

Skills to build or show

  1. 1. Campaign management
  2. 2. Copywriting
  3. 3. Analytics basics
  4. 4. Marketing platforms
  5. 5. Time management

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The market for marketing specialist work

Every figure names its source.

Open entry-level marketing specialist jobs
1,183

Source: NextChapter, checked against employer career sites, last 7 days.

See the detail →
Openings that say no experience is required
27

Source: The posting’s own text, counted by NextChapter.

See the detail →
Openings that say they provide training
8

Source: The posting’s own text, counted by NextChapter.

Median pay in listings that state it
$75,500

Source: NextChapter verified openings (267 with pay).

See the detail →
Employment outlook, the closest government category
Projected to grow 7% from 2025 to 2035 (much faster than average).

Source: BLS Employment Projections, 2025–2035.

AI use at work, the closest government category
Among market research analysts and marketing specialists, AI is already used for a large share of the tasks.

Source: Anthropic Economic Index.

Across 267 open entry-level marketing specialist listings that state an annual pay figure, the middle half run from $62,500 to $92,500, with a median of $75,500. Listings that state pay are not every listing, and some roles add commission or bonus on top.

Outlook and AI-use figures are for the government category “Market research analysts and marketing specialists”, the closest match to this job.

Where entry-level marketing specialist jobs are

Between jobs? Unemployment benefits and severance rules in these states, or in every state.

Employers hiring marketing specialists now

  • Alphabe Insight 15
  • Sinclair Broadcast Group 13
  • MyComputerCareer 11
  • SourcePro Search 10
  • Andersen 8
  • Renewal By Andersen 8
  • Salmon, Salmon, Labbe & Dehne, P.a. 8
  • Wolters Kluwer 8
  • Anywhere Real Estate 7
  • Platinum Coastal Group 7

More jobs like marketing specialist

Roles that use the same skills, and where this job commonly leads.

Where it can lead

Similar entry-level jobs

All entry-level marketing jobs · Marketing Specialist jobs at every level

Questions about marketing specialist jobs

What does a marketing specialist do?
A marketing specialist runs a piece of the marketing plan, such as email, social or product launches, and measures it. The title varies by company; check the posting for the channel. A typical day includes: plan and send campaigns; write copy and brief designers; measure results; test subject lines, ads or pages; report to the manager.
Can I get an entry-level marketing specialist job with no experience?
27 of the 1,183 open entry-level marketing specialist jobs say in their own text that no experience is required. 8 say they provide training. The figures are counted from the posting text and change as jobs open and close.
What skills do you need to be a marketing specialist?
The skills this job uses most are campaign management, copywriting, analytics basics, marketing platforms, time management. Most can be learned before the first day through coursework, short courses, practice or a related job.
How much does an entry-level marketing specialist make?
Across 267 open entry-level marketing specialist listings that state an annual pay figure, the middle half run from $62,500 to $92,500, with a median of $75,500. Listings that state pay are not every listing, and some roles add commission or bonus on top.
Where can a marketing specialist job lead?
People in this job commonly move to digital marketing specialist, content marketing associate, marketing analyst. The link between jobs is the shared skills; the path is not guaranteed and depends on the employer.

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